tag:blogger.com,1999:blog-5249997465016074955.post4049330734848348062..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Universal & The Transient in AdvertisingBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5249997465016074955.post-75815694010833339842013-01-28T20:04:52.993-08:002013-01-28T20:04:52.993-08:00I am rereading your old posts, Bob. This makes me ...I am rereading your old posts, Bob. This makes me think about something. What happened to the wisdom in books such as "Tested Advertising Methods" by mm... Caples, I think? Are they not used any more there in the US?Tedelhttp://heptagrama.comnoreply@blogger.com