tag:blogger.com,1999:blog-5249997465016074955.post3820202345050158014..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Apple, Jobs, and CreativityBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-61866913602697313252013-02-07T23:17:58.310-08:002013-02-07T23:17:58.310-08:00Great article. I am experiencing many of these iss...Great article. I am experiencing many of these issues as well.<br />.<br /><i>Also see my site</i> - <b><a href="http://waakpon.com/profile/franklyncl" rel="nofollow">raspberry ketones reviews</a></b>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-1134366363069937082013-02-04T13:25:57.419-08:002013-02-04T13:25:57.419-08:00"Every 6 months"?
Look at the timefram..."Every 6 months"? <br /><br />Look at the timeframe: iPod 2001, iPhone 2007, iPad 2010. <br /><br />Apple spent six years between the first iPod and first iPhone. <br /><br />AND... Why is it only Apple that’s expected to invent a time machine? http://blogs.hbr.org/pallotta/2013/01/the-market-wants-apple-to-unve.htmlAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-43922074194142754622013-01-31T15:28:36.727-08:002013-01-31T15:28:36.727-08:00Completely agree that Apple is not currently behav...Completely agree that Apple is not currently behaving as the imaginative company they have been and are supposed to be - just releasing incremental new versions of their existing products. They're going to need to re-imagine another sector or invent something to fill a new need. I still think they have it in them, and even if they don't and sacrifice that "leader" for "follower," they still produce top-of-the-line household name products I think people will continue to have top-of-mind and turn to first for a while. But the competition gap is narrowing and other companies will catch up fast, so they really can't afford to let their guard down.Heather Physiochttp://www.heatherphysioc.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-20019909407150766882013-01-30T10:57:01.393-08:002013-01-30T10:57:01.393-08:00Very useful, insightful, thanks
treb<br />Very useful, insightful, thanks<br /><a href="www.automatedsocialmedia.com" rel="nofollow"> treb </a><br />trebhttps://www.blogger.com/profile/17945472590984409125noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-84520042479464106632013-01-30T07:42:28.936-08:002013-01-30T07:42:28.936-08:00You're usually on-point, TAC, but this post le...You're usually on-point, TAC, but this post leaves me a little cold. As someone who so clearly values evidence-backed conclusions, I thought you of all people wouldn't fall prey to the historical revisionism that has plagued Apple analysis ever since Jobs died.<br /><br />For one thing, the idea that under Jobs, Apple introduced ground-breaking products "every 6 months" isn't true. There were several years between, for example, the first iPod and the first iPhone -- years when the iPod was subject to mere "incrementalism". Indeed, this was Apple's modus operandi under Jobs, and one that continues today: they innovate in a category and then spend years building upon and refining that innovation. Another thing to keep in mind: Jobs was almost certainly involved in the development of most or all of Apple's current product lineup, since they are planned and designed years in advance. <br /><br />(As a side note, I'd bet every cent I have that many of the same pundits who now long for the Jobs days of innovation were the ones decrying the unveiling of the iPad as "just a big iPhone" and the thing that would surely doom Apple for good.) <br /><br />As for the ads, certainly the Genius ads are clunkers. But the latest spots for the iPhone 5 voiced by Jeff Daniels have gotten some pretty positive reactions -- including those from Ken Segall, the veteran ad man who worked directly with Jobs for years. <br /><br />I won't pretend to understand the whims of the stock market. But it seems to me that when the second largest company in the world is making record profits and selling more iPhones than Samsung sells S3s and Notes (combined!) it's a safe bet that that company is still doing something right.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-25658824225406809832013-01-30T07:27:09.019-08:002013-01-30T07:27:09.019-08:00I'm not used to disagreeing with you, but I gu...I'm not used to disagreeing with you, but I guess I can make an exception.<br /><br />On the ad front, you're right, "Genius" was horrible. But I think the iPad mini ads show that their 'intelligent, thoughtful advertising' is still around.<br /><br /><a href="http://www.youtube.com/watch?v=vM9U70HgLsQ" rel="nofollow">"Piano"</a> is such a great little ad, and <a href="http://www.youtube.com/watch?v=eWyZUszyJHg" rel="nofollow">"I'll Be Home"</a> is a heartstring-puller that still gets to the heart of the product.<br /><br />But in terms of getting their groove back, I think <a href="http://www.youtube.com/watch?v=mrRHPf0_B3M" rel="nofollow">"Bounce"</a> is so much damn fun!<br /><br />Just to be boring, I'll take issue with your timeline of Apple breakthroughs too.<br /><br />2001 - iPod<br />2007 - iPhone<br />2010 - iPad<br /><br />There's not a six month interval to be seen in there, unless you start playing silly buggers with the MacBook Air launch (7 months after iPhone). Let's give them another year before we start fretting about breakthroughs - even if <a href="http://blogs.hbr.org/pallotta/2013/01/the-market-wants-apple-to-unve.html" rel="nofollow">Apple invented a time machine</a>, critics "would complain it wasn't fast enough".Ciaranhttp://www.newton-circus.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74041105637630327572013-01-30T05:45:30.698-08:002013-01-30T05:45:30.698-08:00I think it's a question of whether Steve's...I think it's a question of whether Steve's legacy can be even a shadow to the catalyst that he himself was. In the grand scheme, anyway.<br /><br />I would point out that Apple did not come up with most of the things they made ubiquitous – music players, tablet computing and smart phones. <br /><br />Apple didn't invent the products, they invented markets for them.<br /><br />The Ipod needed ITunes and the accompanying content (pardon the use of that term) to take off. The iPad and iPhone needed the well-rounded and tightly quality-controlled App Store. <br /><br />Lately, the focus seems more on products. We'll see if Apple TV turns out to be anything worth crowing about. They've been tinkering on it for years – and I'm not talking about the set-top box. I'm talking about the device and the Apple-created market that goes with it.Chris S.noreply@blogger.com