tag:blogger.com,1999:blog-5249997465016074955.post3732899985447404087..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Delighting In Digital DumbnessBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5249997465016074955.post-11503177541995719682013-12-05T07:23:31.735-08:002013-12-05T07:23:31.735-08:00Bob, I'm your biggest fan. Really. I look at e...Bob, I'm your biggest fan. Really. I look at everything related to the internet with skepticism and, usually more so, disdain. So once again I delighted in your takedown of the digerati. Until I clicked through to the infographic. Yes, the "in view / act on" statement is dumbly obvious in and of itself, but in context it simply builds the case for paying better attention to your online media buy: Get your banners to load quickly, above the fold, and more people will see them, increasing the chance they act. The "non-viewable" ads ARE running; they're just in places most site/page visitors don't get around to looking at (just like a magazine ad on page 77); SOME visitors, though, are scrolling down and that's why those "non-viewable" ads get some clicks. Of course, I agree with you that all these numbers ultimately are pittances, and makes banners a very hard spend to justify, especially with all the real fraud going on. But, c'mon, you really cherry-picked this one ...ChesterHrobnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48082003746789371002013-12-04T09:34:36.230-08:002013-12-04T09:34:36.230-08:00I'm still not getting it. How dumb?
I think I ...I'm still not getting it. How dumb?<br />I think I need to create an infographic on this.Paul McEwannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-50210574669491787962013-12-04T09:24:40.418-08:002013-12-04T09:24:40.418-08:00Yeah, Rocket, why don't you make an infographi...Yeah, Rocket, why don't you make an infographic about this?bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-67188044199865667912013-12-04T08:48:41.723-08:002013-12-04T08:48:41.723-08:00Rocket is so delusional, he actually thinks his jo...Rocket is so delusional, he actually thinks his job in digital media is IN a jet propulsion laboratory -- thus the moniker.Guy Who Finds Rocket Doucheynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19825302190286334382013-12-04T07:25:09.818-08:002013-12-04T07:25:09.818-08:00They also make the point in the article you link t...They also make the point in the article you link to that digital ad buys are increasing. Sure, part of that is because that`s where the audience is going, but there`s also the snake oil merchants that overhype it to ignorant clients afraid of being `left behind`Conor Blakenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74677917302766926722013-12-04T06:28:19.590-08:002013-12-04T06:28:19.590-08:00George, I think this is Rocket!George, I think this is Rocket!BB Hainsworthnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-71909356859143594302013-12-04T06:17:15.813-08:002013-12-04T06:17:15.813-08:00I think the bigger point is that metrics are killi...I think the bigger point is that metrics are killing the ad business. Now our clients have proof that no one pays attention to most of what we do, be it digital, print or broadcast. Don't you think we should stop fighting about which medium is better? The clients are listening.Tomnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-3940988245295896212013-12-04T04:02:45.839-08:002013-12-04T04:02:45.839-08:00You might want to do one of those nifty Internet p...You might want to do one of those nifty Internet polls to find out whether people who have read this are more likely to share it than people who haven't. I'm just saying.SteveMnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80930209957535570272013-12-04T02:17:57.162-08:002013-12-04T02:17:57.162-08:00No way! Someone said something dumb on the interne...No way! Someone said something dumb on the internet!tomnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-44337749059261174852013-12-04T01:46:28.014-08:002013-12-04T01:46:28.014-08:00Yawn. Sounds like someone saw a decent spike in th...Yawn. Sounds like someone saw a decent spike in their blog traffic so are beating the proverbial dead horse.Rocketnoreply@blogger.com