tag:blogger.com,1999:blog-5249997465016074955.post3555462550824935743..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Hard Times For The Cult Of Social Media?BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-5249997465016074955.post-89586148909588402202014-04-16T15:14:49.194-07:002014-04-16T15:14:49.194-07:00Bingo!Bingo!bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-76784985237501420012014-04-16T15:12:13.505-07:002014-04-16T15:12:13.505-07:00I was in the audience at what will be my last Soci...I was in the audience at what will be my last Social Media Marketing World conference. What bothers me about the song is that it minimized what we do as professionals. if Social Media Marketing World thinks our profession is about Klout, bacon, and Instagram they have no business being in this business.<br /><br /><br />Having Phil Mershon up there doing the White Boy Rap felt like all of those christian rock bands we had to sit through in youth group. We clapped politely but didn't believe them to be rockers for a second. And then we laughed at them when we went back to our cars to smoke dope and listen to Pearl Jam.<br /><br /><br />This stupid song was a reality check. It's time for the posers to go jump on a different band wagon and let the rest of us do our jobs.Karen Malloynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-90508435560465439222014-04-16T14:35:42.997-07:002014-04-16T14:35:42.997-07:00Think bigger picture ... think content, which incl...Think bigger picture ... think content, which includes social media, landing pages, email marketing, blog posts, videos, public relations and (gasp) face to face customer interactions. Some of it is old school (conferences & sales meetings and such) and some of it is newer. This really doesn't have to be us vs. them, take the best of the new, keep the best of the old and roll it in together. There are plenty of companies properly tracking ROI and tweaking their messages and platforms to improve company results. Stick with the curmudgeon vibe if you want to, but how about an open mind and looking for people doing the right things.Lisa Johnsonhttp://LisaJohnsonFitness.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45364510205086693622014-04-16T00:56:57.963-07:002014-04-16T00:56:57.963-07:00Someone, can't remember who, suggested that mo...Someone, can't remember who, suggested that most of this social brand talk bullshit is due to too many people afraid of actually talking directly to costumers with sales as the goal of the conversation. As a result you get a lot of brand building and almost nothing directly connected to the sale. Anyone can handle brand conversation chit chat, but actually working directly on sales is really hard work. And people can quickly recognize if your good at it or not.Anders Bisgaard Madsennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83652346114166985162014-04-15T07:38:23.210-07:002014-04-15T07:38:23.210-07:00And there isn't a single decision maker in my ...And there isn't a single decision maker in my industry under the age of 45.LisaBnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-59518709556468059282014-04-15T07:37:08.202-07:002014-04-15T07:37:08.202-07:00I hope the tide is turning. My company, a $20 bill...I hope the tide is turning. My company, a $20 billion one is still mired in the CMO's obsessions with youth and social marketing. All the money and the energy is flowing in that direction we hear endlessly about Marketing driving sales and producing leads and yet can't find evidence of ONE true closeable lead provided to a sales force of over 2000. They've taken B2C babble and tried to apply it to complicated B2B sales with a long cycle and consultative selling. No advertizing, no name recognition, just "native online advertizing" and "conversations" and "content" and silly little fake web addresses.<br />And yes, sales are down. Course it is all Sales fault, they just aren't listening to the geniuses in Marketing enough.LisaBnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-6447489843152559452014-04-14T23:07:48.858-07:002014-04-14T23:07:48.858-07:00Nice
read! Very informative. Did you know that? Br...Nice<br />read! Very informative. Did you know that? British American Tobacco and Philip<br />Morris sued in South. Full story here: http://bit.ly/1iQOyOJStorewars Newsnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-63562851671101028472014-04-14T13:03:36.777-07:002014-04-14T13:03:36.777-07:00I don´t think the author is against 'all thing...I don´t think the author is against 'all things social', but just clearly pointing to the huge bubble that keeps growing around it.<br /><br /><br />I work with SMBs and for this people (most of the economy by the way) the only valid measure for marketing investment is called 'sales'.luisgdelafuentenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-63921049661985178952014-04-14T11:15:18.474-07:002014-04-14T11:15:18.474-07:00Is that song available on iTunes?Is that song available on iTunes?richsiegelnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48298819259638483142014-04-14T08:09:20.882-07:002014-04-14T08:09:20.882-07:00This again.
if you watch cable news at all, you ...This again.<br /><br /><br />if you watch cable news at all, you know that, for the most part, the same news is being broadcast on every network. The only difference is the agenda that drives its presentation.<br /><br /><br /><br />After a while, even an agenda with which you agree can become tiresome.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-5712179952225162672014-04-14T03:00:09.667-07:002014-04-14T03:00:09.667-07:00Never giver up on reasoning.Never giver up on reasoning.Jim Powellnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-11026710234120930892014-04-14T02:46:01.577-07:002014-04-14T02:46:01.577-07:00Wow, the size of that turd was impressive.Wow, the size of that turd was impressive.Martinnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65189339267455760842014-04-14T02:23:52.395-07:002014-04-14T02:23:52.395-07:00It's about time somebody publicly pointed out ...It's about time somebody publicly pointed out that the Emperor is naked. This obsession with 'social activation' has bent every ATL brief into this pointless quest for click-throughs and likes, instead of actual sales and brand collateral. Can we see digital media for what it actually is - very, very cheap, small space response ads. It's about time true Advertising thinkers fought back. These idiots stole our budgets and homogenised our clients brands. It's not cynicism - it's cutting through the bullshit - which is what great ad men and women have done for decades.Jason Bnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46838590350866016542014-04-14T02:13:10.546-07:002014-04-14T02:13:10.546-07:00Suspect you might have had more push back in Londo...Suspect you might have had more push back in London if you had suggested sales was the only valid measure of successful advertising. 'Brand babble' quite loud in the UK - which is not to say your critique of all things 'social' is invalid!Mike Sainsburynoreply@blogger.com