tag:blogger.com,1999:blog-5249997465016074955.post3031036808603899795..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Welcome To Show BusinessBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5249997465016074955.post-12873645985354991462014-05-28T10:03:21.758-07:002014-05-28T10:03:21.758-07:00Like I said, it's the exception, but a compell...Like I said, it's the exception, but a compelling one nonetheless.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65660652246255020662014-05-27T22:29:48.061-07:002014-05-27T22:29:48.061-07:00I agree with your sentiment, but your analogy is a...I agree with your sentiment, but your analogy is a bit like saying there are 50 million ads running on TV around the world at anyone time and if the average person didn't do anything except watch ads on TV, then it would take them 100 gazillion years to see all the ads on TV.<br /><br />The people who were declaring the end to paid media and promoting 'zero' paid media have gone awfully quiet in the last twelve months since it became pretty obvious that the Facebooks of the world are fast becoming media channels like any other. In other words, they demand that brands invest in order to garner eyeballs. Whether the eyeballs translate into anything impactful depends on a few things, not least how compelling the content is.<br /><br />Some of the biggest opportunities for content are in the B2B space. They're less about making people laugh and cry and more about offering something genuinely useful or helpful. I think Jay Baer said it best, with 'help or hype'. If you're content doesn't do this, you're right it's dust.Kate Richardsonnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-18996421379855808952014-05-27T20:41:07.757-07:002014-05-27T20:41:07.757-07:00http://dangerousmeta.com/site/comments/business_in...http://dangerousmeta.com/site/comments/business_insider_the_planning_process_that_goes_into_creating_a_single_corp/Emmettnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77175838684281261122014-05-27T10:33:20.719-07:002014-05-27T10:33:20.719-07:00Google needs to do better than 48bn / 14tn. IMO. T...Google needs to do better than 48bn / 14tn. IMO. That is all that is wrong here.Richardnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46962433966097737112014-05-27T09:43:06.189-07:002014-05-27T09:43:06.189-07:00Thanks for the insight CBD. Now I know why my blog...Thanks for the insight CBD. Now I know why my blog traffic is so low. I just don't have the, um, compelling content.Charlottenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-86385024678874744942014-05-27T09:42:40.374-07:002014-05-27T09:42:40.374-07:00Reminds me of the same problem with content. The i...Reminds me of the same problem with content. The idea of making ads that are so entertaining the people will seek them out. (Believe me, I've heard this far, far too many times.)<br /><br />Except, it's amazing to me that ad creatives haven't really thought about this one. Let's see... What's it take to make a successful sitcom? One in 1000 attempts to create a sitcom ever get a pilot. And out of the pilots, some don't get second showings. Of those that get second showings, most fail first season. <br /><br />So, something like 1 in 10,000 attempts end up creating something so compelling that it will get a large audience ASSUMING the network publicizes and advertises it extensively?<br /><br />Yikes... There are far better odds to serve our clients.Doug Garnetthttp://dsgarnett.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-32623404726500905922014-05-27T05:18:14.268-07:002014-05-27T05:18:14.268-07:00The exception to this rule of yours is porn. Rules...The exception to this rule of yours is porn. Rules of the Internet seem clear on this point. If you f*** it, they will come. Not that any advertiser would dream of THAT particular content strategy. Otherwise, the world's second oldest profession may very well merge with the world's oldest profession.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-62167972731058386702014-05-27T00:59:39.193-07:002014-05-27T00:59:39.193-07:00No wonder there's such a big market for false ...No wonder there's such a big market for false likes/views/clicks etc. Great post.Anders Bisgaard Madsennoreply@blogger.com