tag:blogger.com,1999:blog-5249997465016074955.post2904328366514027502..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: TV Dying? More Alive Than Ever.BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-5249997465016074955.post-45700338793071325502013-10-02T20:16:14.333-07:002013-10-02T20:16:14.333-07:00Wow, I don't know many people who have cable, ...Wow, I don't know many people who have cable, I had no idea it was still used. Everyone I know uses Netflix and stuf like that.Gaunt Dusknoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-43778462282349803572013-09-04T01:54:07.959-07:002013-09-04T01:54:07.959-07:00Stuart, is that correct? "44% of online video...Stuart, is that correct? "44% of online video is consumed at the workplace" ... that is frightening! A really smart use of employers time. Perhaps the debate shouldn't be about TV dying, because productivity certainly is. <br />(Personally, I'm with Bob and Sell Sell etc here - TV is not dying)<br /><br />On a slightly related subject, what do 'Facebook' and 'You Tube' employees do to waste time at work?Russellnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-62061641138289393112013-09-02T15:29:52.201-07:002013-09-02T15:29:52.201-07:00Vic - Thanks for exposing that phony.Vic - Thanks for exposing that phony.bob hoffmannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-47280894702369730222013-09-02T12:53:39.849-07:002013-09-02T12:53:39.849-07:00Terminal decline eh? Well perhaps you might point ...Terminal decline eh? Well perhaps you might point them in the direction of the statistics on this post. As impartial agency types, we'd definitely want to make sure they weren't missing out on the most powerful advertising medium of our times just because they were misinformed. <br /><br />Because that really would be ridiculous. <br /><br />(I like the strap line of your company by the way "The power of online video" - has a ring to it, and best of all, sounds perfectly impartial)Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45410995011524264782013-09-02T12:42:07.165-07:002013-09-02T12:42:07.165-07:00Terminal decline eh? Well perhaps you might point ...Terminal decline eh? Well perhaps you might point them in the direction of the statistics on this post, make sure they're not gravely mistaken. Because that would really be silly. <br /><br />Night.Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7634966513907788682013-09-02T12:33:02.170-07:002013-09-02T12:33:02.170-07:00A lot but you know, it's changing because more...A lot but you know, it's changing because more and more they see TV in terminal decline. Now, I'm leaving it at that. Cheers.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-73260222565642009732013-09-02T12:31:16.491-07:002013-09-02T12:31:16.491-07:00Oh, I see, full service. Do you work much with TV ...Oh, I see, full service. Do you work much with TV for your clients these days?Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-59304278775754661762013-09-02T12:25:05.218-07:002013-09-02T12:25:05.218-07:00Don't be ridiculous. It's part of a full s...Don't be ridiculous. It's part of a full service 30 year old Ad Agency offering. We also have SEO, Design, Media, Creative.....stop.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7389840260734532412013-09-02T12:23:28.168-07:002013-09-02T12:23:28.168-07:00Well that's good, because if your business spe...Well that's good, because if your business specialised in, say, online video, it would make the comments about vested interests earlier seem a bit rich, wouldn't you agree?Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-28158282795167449222013-09-02T12:13:09.591-07:002013-09-02T12:13:09.591-07:00No.No.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-35624808484066120752013-09-02T11:52:49.250-07:002013-09-02T11:52:49.250-07:00Sorry you've lost me there Stuart with the his...Sorry you've lost me there Stuart with the history lesson. <br /><br />To return to my question, where you currently work, do you have a vested interest in any particular medium or channel?Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91128457057194023152013-09-02T11:43:45.205-07:002013-09-02T11:43:45.205-07:00No, I get that. I know who you are. Look I'm s...No, I get that. I know who you are. Look I'm second generation advertising (Dad Saatchis, Mum CDP) and was the CEO at McConnells/Lowe so I'm Agency by birth. BUT there is a new frontier which gives us/you unlimited creative freedom. Like 2 minutes of online video instead of TV's 30". And we've handed that business to Digital Agencies because our Clients don't trust us anymore. Why? Because we've been rubbishing it because we thought, it was the sensible thing to do. And it's not. Yet nobody thinks like we do and nobody can bring ideas online like we can. Let's embrace it, before it goes from us completely. Look at W+K for Nike online. Agencies used to be the antipathy of traditional - do things differently was the starting point - and here's a thing, a space, that's exactly that. The greatest creative opportunity and not, the greatest threat. Cheers.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-69792066768503717692013-09-02T10:03:44.050-07:002013-09-02T10:03:44.050-07:00Stuart, Sell! Sell! is an agency that is intereste...Stuart, Sell! Sell! is an agency that is interested in whatever is the best way to help our clients be successful. We work across all platforms and mediums and have no vested interest or bias towards any particular medium.<br /><br /><br />Is that the same for you?Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-49350247842061618702013-09-02T05:45:27.567-07:002013-09-02T05:45:27.567-07:00Good old Campaign. 'Bible' of the Ad indus...Good old Campaign. 'Bible' of the Ad industry. Protector of traditional. In the words of Many Rice-Davies, "well they would, wouldn't they".Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-60865550268845522732013-09-02T05:19:34.769-07:002013-09-02T05:19:34.769-07:00Why let the facts get in the way of a grand delusi...Why let the facts get in the way of a grand delusion?<br /><br />Interesting thoughts on this subject from Andy Nairn: http://campaignblog.campaignlive.co.uk/2013/09/02/tv-is-dead-ly/Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-53139405590271566342013-09-01T09:16:52.382-07:002013-09-01T09:16:52.382-07:00Nah, just an Adman who knows when it's over. A...Nah, just an Adman who knows when it's over. And who gets annoyed by those who don't. Like you.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-12781896925602353922013-08-30T09:21:38.820-07:002013-08-30T09:21:38.820-07:00Hehe, I can only assume you're just trolling h...Hehe, I can only assume you're just trolling here Stuart, as you sound like a deluded digidull evangelist who just stepped out of a time machine from 2009.Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-41098487228675587032013-08-29T06:31:31.807-07:002013-08-29T06:31:31.807-07:00Paul, you're using subjective, vested interest...Paul, you're using subjective, vested interests numbers to defend the illogical. Nielsen is THE TV company and you can be selective. But it's the trend that matters. People are watching less TV. They're replacing it with Digital broadcasting. Anything else is like standing on the beach and trying to push out the tide. Ad Agencies are the slowest adopters of anything new. I know. I've been in them and owned some all my life.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-85682601813982963092013-08-28T15:53:10.682-07:002013-08-28T15:53:10.682-07:00Paul, thanks for the reply, and please let me know...Paul, thanks for the reply, and please let me know where you think my logic is twisted. Reading your post, it seems more like we're in violent agreement on these points: 1) While TV viewership is high, TV's ability to provide reach has been diminishing because of highly polarized viewing habits and increased choices 2) Even so, TV is still the best media vehicle for providing reach 3) TV is still the most effective communications medium, in spite of the promise and hype of digital/mobile/social. 4) Some marketers have talked themselves into web and other non-TV options as a way to complete the reach TV can't provide, but even while those media may provide reach and frequency "numbers," they aren't as effective as TV in communicating the brand's message.David Kisselnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-88621424996510850282013-08-28T14:05:36.436-07:002013-08-28T14:05:36.436-07:00OK...You obviously have been drinking the Koolaid....OK...You obviously have been drinking the Koolaid. Add 16% to the 3 percent viewed online and what do you get? Not quite 3.5%. Wow. Impressive growth.paulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80814737093872222013-08-28T14:01:56.483-07:002013-08-28T14:01:56.483-07:00By all measures, your logic is somewhat twisted. ...By all measures, your logic is somewhat twisted. Fragmentation? The web is so much more fragmented than TV, given the exception of a few portals and megasites. I will wager dollars to doughnuts that a TV only schedule can deliver a broad and, more importantly, effective message than the web can. This is not to suggest I would avoid the web, but rather make an apples comparison, one on one. The reach/frequency logic cannot hold water to TV (no one has yet to suggest a reliable additive EFFECTIVE measurement ). It's all smoke and mirrors and I would challenge anyone to prove otherwise.paulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-66337245710954160092013-08-26T03:11:30.217-07:002013-08-26T03:11:30.217-07:00It's bollocks. Pure and total bollocks. TV is ...It's bollocks. Pure and total bollocks. TV is dying, online is rising. "Online video consumption is up 16% from last year – with approximately 44% of online video consumed at the workplace" says Nielsen. Vested interested PR won't win this game. It's over.Stuart Fogartynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-42163924204647579292013-08-23T13:18:02.768-07:002013-08-23T13:18:02.768-07:00Who are these people? What planet do they inhabit?...Who are these people? What planet do they inhabit?Phillip McAllisternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-22039640717720634492013-08-23T11:12:05.441-07:002013-08-23T11:12:05.441-07:00The problem is that you're basing this on Niel...The problem is that you're basing this on Nielsen.ARoenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-82864015472288930512013-08-23T06:04:41.327-07:002013-08-23T06:04:41.327-07:00TAC,
Respectfully, I think you're missing th...TAC,<br /><br /><br />Respectfully, I think you're missing the point. The reason that most people don't watch web video has less to do with the content than with the screen. However, with new technologies like Chromecast (which costs $35), the difference between the small and big screen is narrowing fast.<br /><br /><br />So what's really changing is not TV viewership (which, as you said, is at record levels and has been for some time), but video production. A whole new ecosystem is developing to produce video content that's really amazing. Netflix, Amazon, Microsoft and Intel are all creating original content. There are a whole bunch of companies devoted solely to developing YouTube channels and they're making money.<br /><br /><br />On the other side of the ledger, marketers can create content directly for their consumers (e.g. L'Oreal's Destination Beauty, Quicksilver's surfing channel, etc.). While I'm not into beauty tips and surfing videos, lots of people are).<br /><br /><br />Then you have the revolution in cinema quality cameras, which you can now buy for $20,000 rather than $200,000, which makes video production much more feasible and platforms like Poptent that can access talent.<br /><br /><br />So while TV isn't dying by a long shot, it's changing fast.<br /><br /><br />- GregGreg Satellhttp://www.digitaltonto.comnoreply@blogger.com