tag:blogger.com,1999:blog-5249997465016074955.post2828691266113508590..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Cats Who Want To Be DogsBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-5858568039648275192014-02-13T08:08:53.353-08:002014-02-13T08:08:53.353-08:00It's not that marketers ignore older people, i...It's not that marketers ignore older people, it's that _legit_ marketers ignore older people. The kind of bottom-feeder marketers who buy scammy Facebook ads pay plenty of attention to older people.<br /><br /><br /><br />http://zgp.org/~dmarti/business/facebook-ads/Don Martinoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-49655286183263373912014-02-12T07:10:30.505-08:002014-02-12T07:10:30.505-08:00I'd sign up to buy pretty much any car if it c...I'd sign up to buy pretty much any car if it came with a guarantee that I wouldn't have to see any more media tripe about Justin Bieber :)Andynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-76118109656363268082014-02-12T07:09:45.113-08:002014-02-12T07:09:45.113-08:00Bob, I think your points are valid, though I have ...Bob, I think your points are valid, though I have to correct your saying that the Ford Focus and Chevrolet Cruze are "youth cars". Those cars are part of the C-segment of cars that is the prototypical family car in Europe and though they're not that in the US, the segment is growing and being purchased by a wide audience, and the targeting reflects that. <br /><br />Scion is a sub-brand of Toyota, not a car made by Toyota, but that one most definitely was targeted to Gen Y and has been a huge failure, with the average age of the buyers somewhere in the late 40's and a product strategy that's miles from where they started. <br /><br /><br /><br />Again though, I agree with what you're saying. I can't remember the last time I saw someone over the age of 50 driving a car in an ad, besides the occasional celebrity endorsement like John Slattery with Lincoln.kylerohdenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-1215591178649739552014-02-12T03:27:31.193-08:002014-02-12T03:27:31.193-08:00If over 50s are buying their kids cars are they mo...If over 50s are buying their kids cars are they most likely buying them second hand cars? <br /><br />Culturally do millennials seeing owning a car differently to baby boomers? <br /><br /><br />Or is it because they don't have the cash or credit ratings? <br /><br /><br />Or is it just too easy to say you don't want something because you cant afford it?<br /><br />http://business.time.com/2013/08/09/the-great-debate-do-millennials-really-want-cars-or-not/Jimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-89959655784918939862014-02-12T02:41:52.252-08:002014-02-12T02:41:52.252-08:00We occasionally stumble over the truth but most of...We occasionally stumble over the truth but most of us pick ourselves up and hurry off as if nothing had happened. ChurchillJimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-21025467015800660182014-02-12T00:54:12.871-08:002014-02-12T00:54:12.871-08:00Yes, people over 50 buy a lot of cars. But they al...Yes, people over 50 buy a lot of cars. But they also buy a lot of cars FOR young people. Bratty teenager sees car ad, wants car more than anything and hassles mum and dad until they buy it. It's like advertising toys for kids. Kids don't buy toys. But they see toy ads, WANT toys and scream and stamp their feet until their parents buy the toys. I have no stats, but I wouldn't be surprised if over 50s bought the most kids' toys. Does that mean we should target more kids' toy ads at them?JNJnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-40968349481171680942014-02-12T00:15:43.238-08:002014-02-12T00:15:43.238-08:00Firstly, I love your posts.
But on this point I s...Firstly, I love your posts.<br /><br />But on this point I suggest a contrarian to the contrarian view. If you know that 88% of these cars are purchased by older people then presumably that figure comes from research carried out by the car makers or at least is a figure readily available to their marketing departments? One could interpret 88% being sold to older people as rather successful marketing so is it possible:<br />1. they know they have a large "older" market<br />2. their marketing & targeting is working to help them achieve 88% older sales - so keep on doing what your doing, if it ain't broke don't fix it.<br />3. adjusting even the targeting more towards older people might alienate those older people because they want to see themselves as not driving a car targeted at "older people"<br /><br />Who knows where the truth lies but 88% to older clients sounds pretty good and these are cars that are selling in some volume.<br /><br />Just a thought.<br /><br />TimTim Latham | Schools Marketinghttp://www.unconsultancy.com/noreply@blogger.com