tag:blogger.com,1999:blog-5249997465016074955.post25419163096100763..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: You Can't Be Everyone's GirlfriendBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5249997465016074955.post-48772956858736473122014-09-19T15:06:19.606-07:002014-09-19T15:06:19.606-07:00I imagine that if any agency owner actually opened...I imagine that if any agency owner actually opened the copy of Peter's book they bought and got past the first chapter (most don't with ANY book they buy) and read the 7 points above, I trust that one of these points landed with a thud on them as they'd previously been violating it and losing client after client because of it. <br /><br />#3 is one I imagine would be revolutionary to some and I trust #4 is the most common sense one that people are killing their presentations by not adhering to it. <br /><br />#4 makes me think of one of my favorite sayings which is, "Smooth talkers aren't usually smooth doers and smooth doers are not usually smooth talkers." <br /><br />Maybe one or two lucky doers will have allowed the wisdom of #4 to shift their paradigm and begin to let themselves be happy with the person with all the razzle, dazzle, frazzle executing the pitch that actually wows the client and be satisfied with their brilliant behind the scenes contributions.Lewis LaLanne - NoteTakingNerdhttp://www.mynotetakingnerd.com/blognoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77677581773915618712014-09-18T11:44:26.710-07:002014-09-18T11:44:26.710-07:00Right again.Right again.Stephen Eichenbaumnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-14643078896216501252014-09-16T08:48:29.030-07:002014-09-16T08:48:29.030-07:00Thanks for the recommendation Bob. I bought the eb...Thanks for the recommendation Bob. I bought the ebook last night. Peter's book is a pretty good read. I'm even more impressed that he's a fellow Portlander who knows the biz and doesn't regurgitate the usual social media echo-chamber blather heard so often in this town.uglymugagencynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-41339683141710978932014-09-15T05:17:08.317-07:002014-09-15T05:17:08.317-07:00Too many agencies practice becoming what a client ...Too many agencies practice becoming what a client wants instead of giving clients what they actually need. Money is much more valuable than the truth, it seems. Telling people what they want to hear is a business all its own. And art form, in the way that a perfectly-formed turd is art.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-44146502500145052862014-09-15T05:01:49.513-07:002014-09-15T05:01:49.513-07:00I would add: try and provide the client with a dif...I would add: try and provide the client with a different perspective or new insight into their business. In other words don't tell them stuff they already know unless you can provide a unique perspective.CRLnoreply@blogger.com