tag:blogger.com,1999:blog-5249997465016074955.post2452932377181404643..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Advertising And AlgebraBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5249997465016074955.post-72137655712602973392014-05-08T14:00:17.431-07:002014-05-08T14:00:17.431-07:00This is exactly why the "Minnesota School&quo...This is exactly why the "Minnesota School" print advertising of the 80s and 90s was so compelling -- when Tom McElligott (or Luke Sullivan, or any of the great copywriters of that era) wrote a headline, they typically left it to the reader to bounce the text off the visual (close the circle). <br /><br />I have seen nothing like it in the digital era.TCWriternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-25353545646835550272014-05-08T12:01:34.195-07:002014-05-08T12:01:34.195-07:00I'm sure your chat in the car was responsible ...I'm sure your chat in the car was responsible for your daughter's high math test scores. Is that the goddam circle i'm supposed to close?Stephen Eichenbaumnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-58613059678982492092014-05-08T11:41:04.973-07:002014-05-08T11:41:04.973-07:00So many traditional ad folks point to that crass y...So many traditional ad folks point to that crass yell & sell direct response television and complain that it treats people like children. <br /><br /><br />It does. Except, so does all their far more creatively acceptable, but still consumer offensive, advertising. <br /><br /><br />My advice is always: Know that the consumer is not an expert in your product category (or interpreting strangely abstract performance art masquerading as advertising). <br /><br /><br />But always assume the consumer is an expert in their own life - quite competent at weighing options and making choices.Doug Garnetthttp://dsgarnett.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-43066784824521371262014-05-08T05:00:02.129-07:002014-05-08T05:00:02.129-07:00Or advertising could just make people cry.
http:...Or advertising could just make people cry.<br /><br />http://www.fastcocreate.com/3029767/the-rise-of-sadvertising-why-brands-are-determined-to-make-you-cry#!Jim Powellnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-4300885560469324742014-05-08T01:39:39.534-07:002014-05-08T01:39:39.534-07:00Ernst Lubitsch said "Let the audience add up ...Ernst Lubitsch said "Let the audience add up two plus two. They'll love you forever."<br /><br /><br />I struggle to understand why people ignore/forget gems like this. Do you think it's because we confuse "simple" with "facile"? <br /><br /><br />Or is it just a symptom of your "The dumbest person ever is the last guy who held this job" formula?Josh Andersonnoreply@blogger.com