tag:blogger.com,1999:blog-5249997465016074955.post2311359732904317402..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Invisible Ads Are Good For YouBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-29353435908617960342015-05-29T23:05:05.524-07:002015-05-29T23:05:05.524-07:00the reason I trust car salesmen more than digital ...the reason I trust car salesmen more than digital experts.Guestnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-88001617869381362502015-05-28T13:54:18.533-07:002015-05-28T13:54:18.533-07:00and if you have Adblock, this feels like like an a...and if you have Adblock, this feels like like an argument from the Victorian age. Facebook still has ads huh?VinnyWarrennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87344313239334768762015-05-28T13:08:20.541-07:002015-05-28T13:08:20.541-07:00I read the article by Mr. Laskar and can only shak...I read the article by Mr. Laskar and can only shake my head. His article reads like one of the pre-crash sales calls I used to get in 1998 with salesmen telling me "I just don't get it" when I declined to buy things called "eyeballs." At least back then, they used to promise viewership!Mark Pilipczukhttp://www.markpilip.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7974484104372724432015-05-28T12:33:24.122-07:002015-05-28T12:33:24.122-07:00I suspect I read the same article. What stunned me...I suspect I read the same article. What stunned me was that the guy was incapable of distinguishing between ads that are "view-able" and those that are "viewed." <br /><br /><br />Not all ads that are viewable are viewed. But all ads that are not viewable are not viewed. And what possible excuse can media have for charging money for ads that are not viewable? Oh, I forget. The Internet changed everything. Including ethics.Tim Orrnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-82718917650886660382015-05-28T07:40:51.020-07:002015-05-28T07:40:51.020-07:00When I read your books and posts I hear comedian L...When I read your books and posts I hear comedian Lewis Black's voice speaking to me.Curvingthundernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-82393927510845377822015-05-28T04:58:35.494-07:002015-05-28T04:58:35.494-07:00The answer is that his mind works like a banner ad...The answer is that his mind works like a banner ad. Half the time it isn't there, and most of the time we should ignore it even if it is.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-56721607103435921172015-05-28T02:44:48.569-07:002015-05-28T02:44:48.569-07:00I saw that article the other day and thought of yo...I saw that article the other day and thought of you - you've articulated my frustrations with your usual aplomb - thankyou.<br /><br />One thing that I keep getting frustrated with is that in the digital space they have combined the concepts of "possible to be seen" and "definitely has been in line of sight" into one term "viewable". <br /><br />In traditional media we have always talked in terms of OTS - Opportunity To See. That means that if someone picks up a newspaper, he has a realistic chance to see every single advert in that newspaper. We also acknowledge that he may only read the sport pages or just turn straight to the cross word. For that reason we will pay more for an ad on the cover than we will for one buried in the middle somewhere. However we would obviously never pay for an ad that didn't actually appear in the newspaper or which had something else printed on top of it rendering it unreadable. Its so obvious, it never needed to be said before!<br /><br />The first type of ad described above is "viewable" even if not "viewed" the second type is "unviewable" and therefore not an ad!<br /><br />However in a digital world they are referring to ads "below the fold" as "unviewable" if the reader doesn't scroll down to it where what they actually mean is that it is "unviewed"<br /><br />This is weird because they are doing themselves a disservice here because if they report viewability stats as including these below the fold ads the numbers end up being even lower than reality. <br /><br />However I think they are doing this because it allows them to muddy the waters in articles such as the one you highlighted and they can act all hard-done by because they are being held to a higher standard. <br /><br />In fact we are not holding them to a higher standard we are simply asking that when we pay to run an ad it actually is possible for a person to see it. we just want there to be an "opportunity to see". Is that really too much to ask?Dan Plantnoreply@blogger.com