tag:blogger.com,1999:blog-5249997465016074955.post223392880519082167..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Rats Deserting The Social Media ShipBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5249997465016074955.post-48190904395378563302014-06-30T05:34:34.849-07:002014-06-30T05:34:34.849-07:00Or, to summarize: The ROI of social media depends ...Or, to summarize: The ROI of social media depends on why you're using it.Samuel Scotthttp://www.samueljscott.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91305113252646280292014-06-30T05:33:21.167-07:002014-06-30T05:33:21.167-07:00Bob, you make a lot of valid points -- in the cont...Bob, you make a lot of valid points -- in the context of B2C sales. But there's a lot more that you miss. Social media is essentially a collection of communications channels that can be used for many different purposes -- not just direct sales.<br /><br /><br />Companies monitor mentions on, say, Twitter, and their customer service teams can response almost in real time. Companies can respond to questions, compliments, and complaints on Facebook pages. If a person follows a company on Google+, then that company's webpages are more likely to show up in (personalized) Google search results when that person searches for something. Twitter can great PR tool for media relations and pitching stories.<br /><br /><br />In short, you are judging social media based on only one metric: B2C sales. But there are many different success metrics that depend on why a company is using social media in the first place.Samuel Scotthttp://www.samueljscott.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-64701963883242766972014-06-26T11:40:14.986-07:002014-06-26T11:40:14.986-07:00"I am not making this up!" Department
R..."I am not making this up!" Department<br /><br />Recent articles and direct quotes from them:<br /><br />http://hr.blognotions.com/2014/05/26/the-naked-emperor-and-employee-engagement-its-not-working/?_m=3l.000l.47.ed0akv0ae9.3ax <br />"We will not be able to define the ROI for social business until it is no longer necessary."<br /><br />http://www.cmswire.com/cms/social-business/the-catch22-of-social-roi-025301.php <br />"Social becomes the answer without a need for a traditional ROI."<br /><br />And thank you, Bob, for this:<br /><br />"The people I really feel sorry for in this whole ridiculous saga are the agencies with integrity who lost good accounts by being honest with clients. They tried to tell cement-head clients that social media was criminal hype. What did they get for their trouble? Fired.<br /><br />"Meanwhile the vacuous jargon monkeys who promised social media magic walked away with nice accounts."<br /><br />Been there.timorrnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-27133268875648040252014-06-26T08:31:06.295-07:002014-06-26T08:31:06.295-07:00Well, they'll just move on to the next hype......Well, they'll just move on to the next hype... The thing is, telling the truth makes marketing a lot more simpler, and no one can sell a business with high margins per hour on something too easy. It also puts a lot more onus on creative thinking, which has pretty much fled this industry and has no space to thrive in 99% of brands' marketing departments, too scared to do anything bold or too busy looking at their "consumer relationships".LeShannnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-22505835432280730202014-06-26T07:59:04.111-07:002014-06-26T07:59:04.111-07:00Did we really need a gallop poll to figure out peo...Did we really need a gallop poll to figure out people don't buy shit from social? Anyone that knows their way around google analytics could tell you that. I could tell you that the 8 rats in my company that do "social media marketing" generate roughly 0.07% of revenue.DuBOISTEROUSnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7136949337275168582014-06-26T07:02:14.196-07:002014-06-26T07:02:14.196-07:00In today's edition of "questions demandin...In today's edition of "questions demanding the answer Why Not Both?", we have: "Is the Gallup poll crap or is social media advertising a con?".Carl Zetienoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91408982693408939932014-06-26T07:00:02.434-07:002014-06-26T07:00:02.434-07:00"Vacuous jargon monkeys." Nail, meet ham..."Vacuous jargon monkeys." Nail, meet hammerSean Peakenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-44461507811097133052014-06-26T03:29:20.073-07:002014-06-26T03:29:20.073-07:00duck_of_d00m
That's why he refers to the Gal...duck_of_d00m <br /><br />That's why he refers to the Gallup study as "silly", "hogwash", and "garbage". I though it was clear Bob didn't approve of its method. Another hint: "based on self-reported nonsense".Adamnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-86391779741092813492014-06-26T00:14:55.124-07:002014-06-26T00:14:55.124-07:00Hey! You are cheating.
"One of the most unrel...Hey! You are cheating.<br />"One of the most unreliable practices of our marketing "researchers" is to ask people questions instead of measuring their behavior. In other words, rather than watching to see if you're cheating on your girlfirend, they ask you if you are. Then they treat your answer as a fact rather than just the bullshit it is."<br /><br />I do not defend social media, i just assert that try to understand how something affect people behavior based on their answers to stupid questions in survey is mistake.duck_of_d00mnoreply@blogger.com