tag:blogger.com,1999:blog-5249997465016074955.post2007533158137777117..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Never-Ending Search For UnaccountabilityBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5249997465016074955.post-28915145706550923082015-06-10T02:01:47.127-07:002015-06-10T02:01:47.127-07:00It's the biggest market after all. Lets adver...It's the biggest market after all. Lets advertise on the sole of shoes too - everyone wears shoes don't though.Jimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-26841131969084852722015-06-09T01:04:26.024-07:002015-06-09T01:04:26.024-07:00I know, let's sell juice to everyone who doesn...I know, let's sell juice to everyone who doesn't drink juice!Jeffrey Summershttp://jeffreysummers.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-8662721413066261142015-06-08T05:20:30.207-07:002015-06-08T05:20:30.207-07:00So, what it all boils down to is that an ad is an ...So, what it all boils down to is that an ad is an ad, and the only metrics that counts are dollar bills exchanged for product. The more things change...Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-61335602862116980342015-06-08T02:11:50.724-07:002015-06-08T02:11:50.724-07:00Thanks for your comment, Jerry.Thanks for your comment, Jerry.bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78993841172019347192015-06-08T01:32:52.183-07:002015-06-08T01:32:52.183-07:00Well thanks for featuring my piece... I'm a re...Well thanks for featuring my piece... I'm a regular reader of yours so obviously honoured to be featured one way or another ;) <br /><br /><br />Appreciate your bullsh*t flagging but I'd argue for the most part we usually have quite a similar view of the marketing world - I spend most of my time trying to cut all rubbish out of digital marketing and putting back in a more meaningful and accountable way of looking at it. There was some hyberbole to end the piece with, and no I didnt really mean banner ads as ever being a platform for great marketing. Epic YouTube videos maybe?<br /><br /><br />Quite the opposite of making FB unaccountable though it means they are pushing much harder to be accountable to traditional marketing measures - brand impact, direct sales panels, MMM, etc. rather than engagement which has always been small and ignorable.Jerry Daykinhttp://www.jerrydaykin.co.uknoreply@blogger.com