tag:blogger.com,1999:blog-5249997465016074955.post919885381048546688..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Search For MiraclesBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-5249997465016074955.post-56898463084156519952013-10-17T08:49:47.685-07:002013-10-17T08:49:47.685-07:00The lion's share of the agency's budget an...The lion's share of the agency's budget and the attention used to go toward that miracle called the big idea. Somewhere along the way, agencies got the idea that they could save money by crowdsourcing the big idea. Now, it's come down to outsourcing the big idea. Clients may be starting to realize they have the option of cutting out the middleman.Jon Pietznoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65598595898286269472013-10-04T10:50:54.920-07:002013-10-04T10:50:54.920-07:00I've been reading your blog for some while now...I've been reading your blog for some while now but even by your high standards this is particularly good. And true.Brian Jacobsnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48124103040899991072013-10-03T02:36:30.902-07:002013-10-03T02:36:30.902-07:00This is so DAMN true.This is so DAMN true.Conornoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-62518678260808992012013-10-03T02:34:49.350-07:002013-10-03T02:34:49.350-07:00The poems by Roy Campbell springs to mind:
You p...The poems by Roy Campbell springs to mind:<br /><br /><br />You praise the firm restraint with which they write - <br />I'm with you there, of course: <br />They use the snaffle and the curb all right, <br />But where's the bloody horse?Tomnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-75259520360944369752013-10-02T00:01:07.523-07:002013-10-02T00:01:07.523-07:00A creative idea that delivers measurable results f...A creative idea that delivers measurable results for the client and return business for the agency? You know, that's almost crazy enough to catch on!Eccles9noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-69738695112649481292013-10-01T20:19:41.663-07:002013-10-01T20:19:41.663-07:00Who is teaching the fundamentals these days? Who ...Who is teaching the fundamentals these days? Who actually could?<br /><br /><br /><br />There's a whole generation of people in advertising now who have been raised in the divisive, fragmented, bean-counting, fashion victim agency culture of the past twenty years, so never really learned them. <br /><br /><br /><br />People like you and me, who are still around and did actually learn them are either studiously ignored or treated as grumpy dinosaurs. We don't 'get it'. <br /><br /><br /><br />These neo-conmen suffer from what one might call 'Rumsfeld's syndrome', i.e. they don't know what they don't know, but at the same time are insufferably arrogant about it.Shanghai61noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-25497710691766050422013-10-01T09:34:11.773-07:002013-10-01T09:34:11.773-07:00Truth.Truth.Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-70365475879088225762013-10-01T06:17:13.491-07:002013-10-01T06:17:13.491-07:00It's been a long time since I've heard my ...It's been a long time since I've heard my side of advertising referred to as "miraculous." In every agency now, not just the held ones, creative is a department. A smaller and smaller department of the larger clusterfuck of media and account and planning and strategy and whatever. <br /><br /><br />I always remember your truism: Creatives make the ads, everyone else makes the arrangements. There's a time coming when there will not be creative people in advertising. Most of us can only stand so much. So much disrespect. So much marginalization. So much baseless criticism. So much ignorant bullshit.<br /><br /><br />I can't wait til it all comes crashing down and clients go, "Hey. Where's the idea?" And realize that they haven't gotten one from their agency in decades. Oh, what a calamitous and hilarious day that will be.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-21191127465001906952013-10-01T03:02:05.520-07:002013-10-01T03:02:05.520-07:00As ever a great post and very true.As ever a great post and very true.Tim Latham | Schools Marketinghttp://www.unconsultancy.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-38196608859939369252013-10-01T02:53:08.824-07:002013-10-01T02:53:08.824-07:00I have been engrossed in your blog and appreciate ...I have been engrossed in your blog and appreciate the sage words of an older guy who has seen it all. Thanks.<br /><br />The actual nuts and bolts of my industry are changing rapidly because of legislation, so we are hit with "new" on a daily basis. Our saving grace from not going mad and chasing tails and shadows is we have perspective from being in the business for 30 years. <br /><br />With latest greatest work practices, we were taught the fundamentals, and there is little room for manouvre with the basics. Our equivalent of your "original idea" is "It is all in the preparation" That underpins old, new or in between work practice, so any innovation that comes along that violates that basic thesis of preparation, is looked at very skeptically / disqualifies itself.<br /><br />Where it comes to assessing "latest greatest new products", interestingly we are finding that "new" is actually "unknown previously in the UK market". With our connections and experience overseas, we have perspective outside the island. Where many in UK are raving about high performance as though it is a new advance, it has been that way for years in other countries. Keeps us grounded.<br /><br />And clients really cry out for simple honest to goodness service, no bells and whistles - fair fixed pricing, turn up on time, work cleanly, charge what you quote and keep in touch once the work has been done. All the other stuff like QR codes and big fancy vans and work wear cannot disguise poor basic service, but to be fair, can add a layer of good to a basically sound service.acmasterpainternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87139903223190502552013-10-01T01:47:02.702-07:002013-10-01T01:47:02.702-07:00Yep. Otherwise also known as 'The Easy Button&...Yep. Otherwise also known as 'The Easy Button'.<br /><br /><br />This is also very prevalent in my industry too.Mitch Sullivannoreply@blogger.com