tag:blogger.com,1999:blog-5249997465016074955.post8717389402368263151..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Best of 2012 - Interactivity: Get Over ItBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-51730500104726705632012-12-31T06:03:21.626-08:002012-12-31T06:03:21.626-08:00"Don't they realize we built all this shi..."Don't they realize we built all this shit just to sell them something?"<br /><br />The last thing we built to sell people something <em>was</em> TV.<br /><br />And the parallels are amazing.<br />When do you get up for a snack?<br />Why do you record your favorite show?<br /><br />To avoid the very reason it was built.<br />Sorta like online.<br />EmmettAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78506468600980181622012-12-17T15:02:32.318-08:002012-12-17T15:02:32.318-08:00There's no way that was the last time you said...There's <b>no way</b> that was the last time you said that.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19771214099265023432012-12-17T07:55:38.275-08:002012-12-17T07:55:38.275-08:00TiVo has (at least had) a rather cool feature wher...TiVo has (at least had) a rather cool feature where if a spot for a TV show was on, you could press a button to record the next airing of that show. It's one of the only instances where I can think of interactive advertising being successful, but it's really as perfect a scenario as possible (if you own a TiVo, you're a huge TV fan, and this is advertising for more TV watching).<br /><br />What's ironic and hilarious is, no ad agency would ever bring this up as proof that interactive ads work, since TiVo is an evil company that allows consumers to ignore ads with greater ease.Jaynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45451581617470413462012-12-15T06:11:43.481-08:002012-12-15T06:11:43.481-08:00BZZZZT!!!
"In the digital world, people are p...BZZZZT!!!<br />"In the digital world, people are passionate about interacting with each other -- not brands, not ads, not you, not me."<br />Wrong! it will need to repeated until the heat death of the universe.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-27675223306159233742012-12-13T13:24:43.368-08:002012-12-13T13:24:43.368-08:00Jargon is what people use when 1) they want to sou...Jargon is what people use when 1) they want to sound smarter than they are, and 2) they aren't smart enough to explain a concept in simple, meaningful terms.<br /><br />My opinion. Could be wrong. Happens all the time.Chris Seigernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-41845716137068546142012-12-13T07:12:00.867-08:002012-12-13T07:12:00.867-08:00Chris: IMO jargon comes in two flavors. There'...Chris: IMO jargon comes in two flavors. There's jargon that is designed to clarify, by giving an explicit shorthand name to a complex concept. It may seem obscure to outsiders, but to insiders it is helpful. Medicine, engineering, and programming are full of such jargon. Then there's jargon that is designed to obfuscate, by giving a high-sounding name to a simple or -- worst case -- empty concept. Advertising, marketing, and futurism are full of such jargon.<br /><br />The acid test, IMO, is this: if you ask two users of the jargon to explain to an outsider what it means, will they give the same answer? If yes, it's useful jargon. If not, it's obfuscation.The Czar Dictateshttps://www.blogger.com/profile/06158043357104789508noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65800096896372124812012-12-13T05:21:39.637-08:002012-12-13T05:21:39.637-08:00Ah, the good old delusions. The old ones are alway...Ah, the good old delusions. The old ones are always better than the new ones. ITV was a wonderful delusion. It's been a delusion since England had a queen. <br /><br />New delusions (requiring new posts in the new year) are happening daily. I would love to see a super-long rant on jargon. It's something that not only wrecks our ability to do real work, but also infects language like an STD.<br /><br />Is jargon the symptom or cause of advertising delusion? Or both? Would love to hear your take.Chris Seigernoreply@blogger.com