tag:blogger.com,1999:blog-5249997465016074955.post8532317994765946019..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Twitter Giving Up On Social Media Marketing?BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5249997465016074955.post-18854655161439719032014-09-30T02:44:00.159-07:002014-09-30T02:44:00.159-07:00amazing!! i love it so much, thanks for posting it...amazing!! i love it so much, thanks for posting it.Hilda W. Buffumhttp://www.destinsol.com/seo-services.htmlnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-10715275030868517482014-08-05T03:10:26.249-07:002014-08-05T03:10:26.249-07:00This is great post. I would love to see more inter...This is great post. I would love to see more interesting tips on this site!.this is my blog <a href="http://www.thesocialmediaexpert.in/" rel="nofollow">social media expert</a>Thesocialmediaexpert.inhttp://www.thesocialmediaexpert.in/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46232610958899414092014-07-30T01:11:50.199-07:002014-07-30T01:11:50.199-07:00Participating in Social Media Sites like Facebook ...Participating in Social Media Sites like Facebook and twitter for generating tarted traffic. For this purpose you can buy twitter followers fast for effective marketing.Irene Reardonhttp://www.socialwebpromoter.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78429195693521589722014-07-25T23:06:09.122-07:002014-07-25T23:06:09.122-07:00Damn you are angry today :)
Look, my company is s...Damn you are angry today :)<br /><br />Look, my company is specialised paid media, and I spend a lot of my time at the moment explaining what you describe and the fact interruption is still very paramount to many brands, and essential for the biggest ones. Even the few "earned success stories" do well up until a point, and then they are forced to go into paid, interruptive advertising. <br /><br />But things are not black and white, and in many categories it's important to have a strong strategy for owned media, and one to see how to capitalize on the earned media a campaign is able to generate. I know it sounds wanky and that you dislike the terms, but when it comes down to it, and when we look at the data, there is a lot to do in the owned space and many brands are getting that stage wrong, while very few know how to capitalize on the earned stuff they get. It's by no mean the locomotive, but if you are going to put a state of the art paid locomotive to move your brand, you better be sure the train it's pulling is not just an empty shell. Does that mean Facebook should be central? Fuck no.<br /><br /><br /><br />But I have seen quite a few brands that only focused on their paid media, and who at some point suffered from it. Those who do better with their share of spend vs share of market ratio (a crucial metric) often have a more holistic strategy - rarely a better media strategy.LeShannnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-12321294394775447732014-07-25T05:29:30.673-07:002014-07-25T05:29:30.673-07:00Every brand wants to be an anomaly. The ones who r...Every brand wants to be an anomaly. The ones who rely on it are 99.9999999999% dead. <br /><br /><br />You're tiptoeing around a chicken/egg situation here. Social media does fuck all without traditional ad dollars backing it up. When left on its own, Facebook (and it's ilk) did nothing for marketers. When it started to sell real, interruption model advertising, suddenly it all works?<br /><br /><br />Owned media? Earned media? Baloney.<br /><br /><br />Without paid, interruptive ads, social media does exactly nothing for the incredibly vast majority of advertisers. Earned media my eye. That's a fancy way of saying, "the ads got talked about." Owned media like websites and such are dead wood for ad purposes. The only reason people go to most of them is because they saw, wait for it, an ad.<br /><br /><br />Sorry to be such an ass on a Friday. Gets my blood up is all.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-67749831380387365492014-07-25T01:31:22.873-07:002014-07-25T01:31:22.873-07:00Twitter as well as Facebook is giving a commonly s...Twitter as well as Facebook is giving a commonly support in social media marketing and thanks for sharing as very nice and helpful.<br /><br /><a href="http://blog.visbusiness.com/" rel="nofollow">VIS Business</a>Matthew Fernandesnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77505381086602236162014-07-23T20:27:56.171-07:002014-07-23T20:27:56.171-07:00To be fair, when Facebook made that claim, the imp...To be fair, when Facebook made that claim, the important word here was "sure". Guaranteed reach can only be delivered through paid media, but it's not to say that Facebook cannot play a role as a social / earned platform. Data however shows that brands that have high paid and owned media performance usually get high earned media performance (ie you're more likely to get word of mouth if you are a big advertiser). Which makes complete sense as it simply means more people know about you.<br /><br /><br />But there are anomaly brands that do really well with little paid/broadcast investments and focusing on word of mouth. In cosmetics, one of the most spend driven categories, Kiehl's is a great example of a brand that vastly over performs its share of market vs share of spend, in great part thanks to a very distinctive identity and products (ie exceptional owned performance). The question is how sustainable is it to be an anomaly, and is it only reserved to one or two brands in each category?<br /><br /><br />It's a good thing that social platforms become more honest with the need to broadcast and interrupt, but that doesn't mean they can't also play a social/earned media role, or that they should be dumped altogether.LeShannnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-27588843921492593562014-07-23T08:22:30.713-07:002014-07-23T08:22:30.713-07:00Rested, recharged and ready for more rants. How wa...Rested, recharged and ready for more rants. How was the vacation Bob?Bailey Burknoreply@blogger.com