tag:blogger.com,1999:blog-5249997465016074955.post8526457266226136941..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Pepsi Selling Its SoulBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-5249997465016074955.post-50611029796811048882013-01-12T04:55:34.606-08:002013-01-12T04:55:34.606-08:00This has been the best post on this blog evet!
Fo...This has been the best post on this blog evet!<br /><br />Foresight Director? Really?<br /><br />Trying to find as many ways as possible NOT to succeed is also an innovative approach, innit?SP11 aka. Mr. Pertzhttps://www.blogger.com/profile/06457423757139597473noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-47169241579610094702013-01-11T15:02:11.368-08:002013-01-11T15:02:11.368-08:00Maybe their slide to #3 is why they are teaming up...Maybe their slide to #3 is why they are teaming up with Budweiser for the Super Bowl? Not that's innovation from the brand soul.Chris Symehttps://www.blogger.com/profile/02199247936897156774noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80656778382484886522013-01-11T07:52:42.368-08:002013-01-11T07:52:42.368-08:00Who knew beverages had a soul?! With corporate ass...Who knew beverages had a soul?! With corporate assclown job titles like that no wonder they are a complete train wreck from the inside out. You know things are bad when Diet Coke overtakes you for the #2 beverage spot. Get it together Pepsi! Anonymoushttps://www.blogger.com/profile/15715831119016725939noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-32256192956981392352013-01-10T19:18:32.707-08:002013-01-10T19:18:32.707-08:00Ha ha ha ha ha ha...aaaahh... ha ha ha ha ha ha ha...Ha ha ha ha ha ha...aaaahh... ha ha ha ha ha ha ha ha ha ha<br /><br />http://www.phaionline.org/2013/01/09/pepsis-live-for-now-campaign-is-the-joe-camel-of-soda-marketing-to-youth/Sean Peakehttps://www.blogger.com/profile/15647626145109669657noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-39566645280157375462013-01-10T13:15:55.452-08:002013-01-10T13:15:55.452-08:00Here I was thinking their goal all along was to ju...Here I was thinking their goal all along was to just sell more Pepsi. <br /><br />Never even considered them sharing a sense of being. Bennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77951949785758853842013-01-10T11:48:44.824-08:002013-01-10T11:48:44.824-08:00I tend to see it as a problem when your commercial...I tend to see it as a problem when your commercials look like they were produced by comedy writers for an SNL skit.Anonymoushttps://www.blogger.com/profile/05779531478171610404noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-67566264745085255242013-01-10T10:46:22.602-08:002013-01-10T10:46:22.602-08:00
Beginning with their sad rebrand Pepsi has been a...<br />Beginning with their sad rebrand Pepsi has been a slow motion train wreck. You can at least debate the merits of New Coke Pepsi Refresh, umm, not so much. <br /><br />As always, thanks AC. <br /><br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-56349247896097562612013-01-10T10:44:15.373-08:002013-01-10T10:44:15.373-08:00Actually, I like Pepsi – the taste, that is. But i...Actually, I like Pepsi – the taste, that is. But its marketing is making me wonder if I'm losing the ability to comprehend the English language. C'mon Pepsi! "Come Alive!"Anonymoushttps://www.blogger.com/profile/15542261529199316050noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80846412441948228512013-01-10T08:41:29.517-08:002013-01-10T08:41:29.517-08:00Tertiary question: If brands have souls, that mean...Tertiary question: If brands have souls, that means they can go to Hell, right?<br /><br />Pepsi. Go to Hell.Chris Seigernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-57129832099781139402013-01-10T07:19:58.122-08:002013-01-10T07:19:58.122-08:00How about a global campaign around my proposed new...How about a global campaign around my proposed new tagline: Pepsi. You can't prove it doesn't taste better.Rob Hatfieldhttp://www.walker360.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-70409313631513171422013-01-10T06:11:02.283-08:002013-01-10T06:11:02.283-08:00Pepsi is one of those brands that I stopped buying...Pepsi is one of those brands that I stopped buying purely because their ads give me a headache. They should develop a brand partnership with a painkiller.<br /><br />"Buy a 12 pack and get $1 off a bottle of Excedrin Migraine. Just in case you see one of our ads!"<br /><br />Knuckleheads indeed.Chris Seigernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-73705801748840753052013-01-10T03:55:18.131-08:002013-01-10T03:55:18.131-08:00I wonder if the Pepsi Global Beverage Group Foresi...I wonder if the Pepsi Global Beverage Group Foresight Director insists on starting every day with "cumbaya".Tony Marianinoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-37031462607719633862013-01-10T03:50:47.388-08:002013-01-10T03:50:47.388-08:00The trouble with hiring the new,
is they keep repe...The trouble with hiring the new,<br />is they keep repeating the mistakes<br />of the ages. <br /><br />Somewhere around 1930,<br />a short, frumpish and brilliant man, coined the phrase "INHERENT DRAMA" and launched his influence.<br /><br />While today a fresher-face ponders<br />"BRAND SOUL" knowing<br />little to nothing about that short<br />man, and a larger world, that came once before. I'm sure that Pepsi-ite now believes they've discovered GOLD, and their private ticket to a personal largesse?<br /><br />This could be part of the problem!<br /><br />They keep relearning that which has already been learned.<br /><br />Gareth Kempnoreply@blogger.com