tag:blogger.com,1999:blog-5249997465016074955.post8505551711462711980..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Either Facebook Is Nuts Or I AmBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-5249997465016074955.post-16466974355765323582012-11-28T09:15:14.825-08:002012-11-28T09:15:14.825-08:00Since they already have an audience 3 times the Su...Since they already have an audience 3 times the Superbowl, maybe they could actually sponsor an event like the Superbowl online. Rather than disrupting their users in a thousand small annoying ways, they could do it completely—but just once in a while.<br /><br />Of course their brand demands that the coverage of any event be done differently than the networks would do it. What if they used the best of the video/photo/written content contributed by their 1 billion users to show what is happening on the ground, or behind the scenes of a sanitized for TV event like the Superbowl, the elections, or a war?<br /><br />Or what if they had Facebook channels where they aggregate the best user content into areas people are interested in like cooking, politics, sports, marketing, etc. They could then have relevant advertisers sponsor those areas, and maybe even pay FB users for their contributions. There's got to be a lot of interesting info out there among 1 billion minds.Unknownhttps://www.blogger.com/profile/01226056531164141412noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45557456171038284512012-11-15T07:45:38.685-08:002012-11-15T07:45:38.685-08:00I enjoyed reading this informative section and I t...I enjoyed reading this informative section and I think one of the most reliable source I can find online sharing their insights and other valuable information about the fundamentals of advertising.<br /><br /><a href="http://www.chasemg.com" rel="nofollow">Advertising in Utah</a>siryoz0https://www.blogger.com/profile/07805227020638142542noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-40848017626479507392012-11-14T21:09:54.390-08:002012-11-14T21:09:54.390-08:00Completely agree with Mark London's comment. ...Completely agree with Mark London's comment. Facebook was initially started as a way of connecting people socially. As the hype built around it and greedy investors saw it as a potential cash cow they had to come up with ways to monetise it. The problem is in doing so they undermine the very reason it was created in the first place. <br /><br />I don't think it will ever make the kind of money investors hoped it would.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-66356349230891778662012-11-09T10:08:04.873-08:002012-11-09T10:08:04.873-08:00The problem with selling reach is that to make tho...The problem with selling reach is that to make those ads function they would have to be interruptive - those billion users would then find a social network wITHOUT those, and *poof* no more FB. <br />That's the issue that keeps Mr Z awake at night. Mark Londonnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78126065405800609592012-11-09T09:24:19.674-08:002012-11-09T09:24:19.674-08:00Thank you for sharing your experience and views. T...Thank you for sharing your experience and views. They are very helpful<br /><a href="http://wallpaperforcomputerdesktop.blogspot.com/" rel="nofollow">wallpapers for computer desktop</a>Anonymoushttps://www.blogger.com/profile/09079760872280323012noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-20584920354134889862012-11-08T06:29:06.647-08:002012-11-08T06:29:06.647-08:00I have used fairly effectively for local business....I have used fairly effectively for local business.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-81255133928794191082012-11-08T01:27:48.716-08:002012-11-08T01:27:48.716-08:00Excellent post. I enjoy all of yours but this one ...Excellent post. I enjoy all of yours but this one was a really good read. Dev Shhttp://developingcity.netnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-39394978922789672012012-11-07T01:58:41.530-08:002012-11-07T01:58:41.530-08:00Great post.
Your last sentence surely invites your...Great post.<br />Your last sentence surely invites your next one....what are they going to sell to advertisers? As Geoff notes above - this leads you to a classic ads as an interruption model...and we know pop ups on youtube, wherever, get clicked on quicker than anything in the history of the universe. As people start to consume video more naturally and easily online and on mobile then video would suggest itself to be the most relevant and likely type of 'ad'. But then we're back to the fact that digital environments - be they mobile or desktop - don't have the same advertising/consumer relationship. Turn on the TV and the ads are there - no-one thinks 'jeez, can't believe the ads are on'. Turn on your phone or laptop and something pops up and everyone in the world thinks 'jeez, I hate these things'. While your conclusion is that maybe he is in the ad business...isn't there another angle that maybe he won't ever make the ad business work and that giving away great stuff for free isn't ever the best business model in the first place...?Stephennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-39337374002867154852012-11-06T16:31:03.018-08:002012-11-06T16:31:03.018-08:00All I know is, I'm blowing snot reading this. ...All I know is, I'm blowing snot reading this. Thanks, Bob, please don't get hit by a truck.Ken Katzbergnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9703274247841841022012-11-06T08:48:56.775-08:002012-11-06T08:48:56.775-08:00Is the upstream thought of all of this the questio...Is the upstream thought of all of this the question of whether Facebook is a medium or not? Just because you can sell ads, does that make you a medium?Chris Seigernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19945398327146021032012-11-06T08:41:42.624-08:002012-11-06T08:41:42.624-08:00Thanks for writing this. I am so glad I found you...Thanks for writing this. I am so glad I found your blog. I'm so tired of the false promises of the "social media experts" who are only following me on Twitter because they want me to reciprocate and am glad to see you're willing to speak the truth, and are coming from a perspective of real experience.<br /><br />Facebook recently gave me a $50 advertising credit. I am using it to promote an upcoming art show. It costs me $2 for each RSVP, and knowing how flaky people are on Facebook, I'm not sure how many of the people who said "yes" will actually show up. I'm glad I am not spending any actual money on this little experiment.Tiffany Gholarhttps://www.blogger.com/profile/12979768952670661700noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-58897473911978542932012-11-05T10:41:31.578-08:002012-11-05T10:41:31.578-08:00andymac53- I certainly can't speak for Bob, bu...andymac53- I certainly can't speak for Bob, but I think you've proven his point. Sure, FB can provide another place for a Yonkers donut shop to promote their business(albeit, innefectively), but then again, didn't the Yellow Pages always offer the same thing? And I don't recall anyone saying that the Yellow Pages 'changed everything'. The key is that it's overstated time and time again to both the big guys and the little guys that this is somehow a new phenomena. And it's not. Just another place to throw up a piece of clutter in hopes that someone in your target DMA will notice.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78019550272230565372012-11-05T10:40:04.161-08:002012-11-05T10:40:04.161-08:00I absolutely agree with everything you said here. ...I absolutely agree with everything you said here. I also know you don't care, but I was bitchy on an nearlier post and want to atone.<br /><br />There is a problem though: "real value" for online ads is almost always defined as interupters: interstitial ads that pop up between me and my content. <br /><br />Start doing that and those billion users might just vote about how valuable their Facebook content truly is. Geoffnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-67963228801786175142012-11-05T09:51:26.486-08:002012-11-05T09:51:26.486-08:00I appreciate that targeting for big brands is not ...I appreciate that targeting for big brands is not what they want but what about small businesses? Say that donut shop in Yonkers - it can only sell to locals who like donuts. Maybe targeting is something that could work for small businesses? What say you AC?andymac53https://www.blogger.com/profile/15960469647776870777noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-79601908217088136882012-11-05T09:07:21.709-08:002012-11-05T09:07:21.709-08:00You could say exactly the opposite and talk about ...You could say exactly the opposite and talk about Yahoo. I guess it would still make sense.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-33717755716284179152012-11-05T08:31:21.905-08:002012-11-05T08:31:21.905-08:00Why does it have to be either/or? You and Facebook...Why does it have to be either/or? You and Facebook could both be crazy!Anonymousnoreply@blogger.com