tag:blogger.com,1999:blog-5249997465016074955.post792481331012271450..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Facebook Monster: Best of 2012BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5249997465016074955.post-81167414941693239612013-01-29T14:10:32.345-08:002013-01-29T14:10:32.345-08:00I agree with the Google-Yellowpages analogy. Peop...I agree with the Google-Yellowpages analogy. People turn to both already having demanded something in their mind. Facebook is different, it is, at least in this particular narrow dimension, the equivalent of the Whitepages. People turn to the Whitepages to find a person for purposes of a personal communication, not for commerce. Which is why the Whitepages never contained ads.<br /><br />Obviously, Facebook is far more than the Whitepages, but in this particular aspect -- what people have in their heads when they turn to it -- they are very similar.<br />Five Alivehttps://www.blogger.com/profile/02220925262919079823noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-89952686556178415412012-12-31T05:48:55.477-08:002012-12-31T05:48:55.477-08:00And yet nothing has come along to replace the yell...And yet nothing has come along to replace the yellow pages...<br />Amazon and others will be happy to ship me sneakers at a better price than I thought possible, but there is a huge internet gap if what I need is sneakers TODAY.<br /><br />OK, sneakers isn't the best example. But try a particular item that isn't branded.<br />Like an old corn broom.<br />Not a plastic bristle broom from the grocery, not the cheap substitute sold at the box store - even the 'hardware' box store.<br />But a sturdy 'I need to sweep up leaves and trash' broom.<br />Still made by the blind, I can order a box of ten, but darned if I can find a local one to buy.<br />And I am sure some local retailer has one he'd love to sell me.<br />Emmett<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-55206684595130010392012-12-27T09:20:30.285-08:002012-12-27T09:20:30.285-08:00This is the post of the year for me, Bob.This is the post of the year for me, Bob.Tedelhttp://heptagrama.comnoreply@blogger.com