tag:blogger.com,1999:blog-5249997465016074955.post7902524491515212639..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Who The Hell Is "The Consumer?"BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-5249997465016074955.post-58450018519174004622013-03-01T05:26:19.054-08:002013-03-01T05:26:19.054-08:00The Consumer is the sister of The User. Somebody e...The Consumer is the sister of The User. Somebody else we know everything about.BKhttp://www.twitter.com/birgerwebnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-11624735569401847482013-02-28T09:18:06.411-08:002013-02-28T09:18:06.411-08:00“The Consumer is Not a Moron; She’s Your Wife.” Mr...“The Consumer is Not a Moron; She’s Your Wife.” Mr David OgilvyPaul Angelihttp://uk.linkedin.com/in/paulangeli/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-75241199193201408162013-02-24T10:36:35.291-08:002013-02-24T10:36:35.291-08:00For some years in Dubai, in the winter months when...For some years in Dubai, in the winter months when it was cool enough, I would cross the creek dividing where I lived to where I worked on an 'abra', old wooden boats with a motor that chugged you across between Deira and Bur Dubai. My colleagues all thought I was mad, the only white guy who used the abra service. I changed agencies and caught the bus to work. 5 dirhams, rather than the 60 in a cab. The other passengers would stare at me; what's a white guy doing on a bus? Simple; these are the people I'm selling to. How else can I know them? But that's a lesson ad people either never learn or forget. Kipling's 'walk with kings, nor lose the common touch' says it all...Tm Callaghannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-33734932974474109292013-02-23T14:51:30.000-08:002013-02-23T14:51:30.000-08:00How come agencies can differentiate COKE & PEP...How come agencies can differentiate COKE & PEPSI. <br />Yet clients can't differentiate IPG/OMC/WPP...<br /><br />In 1970 you could spot the works of O&M,DDB,Burnett.<br /><br />Today, not so much!<br /><br />If branding is so great, how come all the agencies (personnel & works) are all so interchangeable?<br /><br /> Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-525990769264699772013-02-23T11:51:17.605-08:002013-02-23T11:51:17.605-08:00Bet that come Monday morning, 30-to-1, most agency...Bet that come Monday morning, 30-to-1, most agency water-cooler chatter will be about; 'Argo' V. 'Lincoln' and hardly none about <br />Patrick V. Harvick V. Biffle...<br /><br />Which is telling!<br /><br />Do the same thing per;<br />Wal-Mart V. CostCo<br />Republican V. Democrat<br />Sondheim V. Spielberg<br />Muddy Waters V. Roger Waters<br />You won't find a spirited debate, but rather a common chorus?<br /><br />Agencies don't HIRE, they CAST!<br /><br />And they do so unfailingly alike,<br />and unlike the constituencies they<br />profess to know so well.<br /><br />Jeffhttps://www.blogger.com/profile/08949797743417198887noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74031203112007423332013-02-22T11:04:00.980-08:002013-02-22T11:04:00.980-08:00"Consumer" isn't a negative word, it..."Consumer" isn't a negative word, it's just picked up some baggage.<br /><br />As a manufacturer, I sell to stores. Those are my customers, or as Nick says "people who want to buy my stuff."<br /><br />Which means I still need a word to use when I'm talking about the end-user, the person who takes my product home, who indirectly sends me money. <br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9696997595467287602013-02-22T02:31:41.646-08:002013-02-22T02:31:41.646-08:00I loath the word consumer, but what really disgust...I loath the word consumer, but what really disgusts me is viewing focus groups with clients and agency teams who think it is sport to poke fun at the participants - most of whom have not grown up with the same socio-economic advantages that they have. If you can't show some humility and empathise with the people you trying to sell stuff to, how will you ever succeed. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-5919802819525675722013-02-21T15:16:24.658-08:002013-02-21T15:16:24.658-08:00Amen Brother!Amen Brother!Jeffrey Summershttp://shgww.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83323912563774271082013-02-21T13:49:28.128-08:002013-02-21T13:49:28.128-08:00I say 'people', or, when I'm feeling a...I say 'people', or, when I'm feeling a bit more precise, 'people we want to buy our stuff'. And I make a face like I'm sucking lemons every time someone says 'consumer'. I quite like the sound of not getting the bus to work though.Anonymoushttps://www.blogger.com/profile/17176372307547245339noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-73298761603317972822013-02-21T09:08:28.093-08:002013-02-21T09:08:28.093-08:00Ad people have a startling fear of being "reg...Ad people have a startling fear of being "regular" people. We've taken on the industry's misguided need to find the next big thing as a personal crusade to be "ahead" of the social curve. <br /><br />The problem is that, as creatives, part of our job is to change perspectives, not isolate ourselves from them. If you can't identify with anyone, how can you sell anything to them? How can you craft a message to someone you refuse to understand?<br /><br />The short version of this is that we ad people need to get over ourselves. Chris S.noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-34184683614716417762013-02-21T08:08:24.211-08:002013-02-21T08:08:24.211-08:00In addition to the DMV, may I propose visits to Wa...In addition to the DMV, may I propose visits to Walgreens/CSV, etc., but late at night? <br /><br />There's nothing quite like those places after midnight. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-20419691238827823232013-02-21T08:01:04.568-08:002013-02-21T08:01:04.568-08:00Everyone is a consumer. Who we should be talking t...Everyone is a consumer. Who we should be talking to is the "customer."Rob Hatfieldnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-36027939160333975842013-02-21T06:11:53.871-08:002013-02-21T06:11:53.871-08:00I hate the word consumer. I hate it. It's a su...I hate the word consumer. I hate it. It's a summation of everything that is wrong in the world of marketing.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-24997339193146900902013-02-21T03:41:32.916-08:002013-02-21T03:41:32.916-08:00Love it. Even the phrase, "The Consumer"...Love it. Even the phrase, "The Consumer" injects a healthy and safe distance between the marketer and the people they are trying to reach with their wizardry.<br /><br />Some absolutely spot on observations. Again.Anonymoushttps://www.blogger.com/profile/06627395951801412306noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-11929199548928053902013-02-21T02:37:12.364-08:002013-02-21T02:37:12.364-08:00Love this piece. Hate the over use of the word con...Love this piece. Hate the over use of the word consumer. So much I named my blog after it.consumeramahttp://consumerama.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-85208429456601493842013-02-21T02:05:49.189-08:002013-02-21T02:05:49.189-08:00Brilliant.
The latest survey in the UK states t...Brilliant. <br /><br /> The latest survey in the UK states that poor people buy cheap food and nobody knows why? And that sometimes they borrow more money than they can afford.<br /><br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7109100881378270062013-02-21T01:31:39.795-08:002013-02-21T01:31:39.795-08:00So true. Reminds me of a talk from Steve Harrison ...So true. Reminds me of a talk from Steve Harrison where he explained his thoughts as to why so many young creative teams hit the limelight then disappear. One great campaign catapulted them to a new position/agency, with a bumper salary. So they started taking taxis rather than the tube or the bus, eating at the posh restaurants rather than the caff, etc etc. And they stopped living like or mixing with the very people they were trying to talk to with their ads.Anonymousnoreply@blogger.com