tag:blogger.com,1999:blog-5249997465016074955.post7198340378820493333..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Brand Loyalty And Social MediaBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-5249997465016074955.post-20336182078805077332014-02-25T03:44:12.977-08:002014-02-25T03:44:12.977-08:00Hollaaa That is wonderful. Try to see more article...Hollaaa That is wonderful. Try to see more articles like this.<br /><br /><a href="http://www.saltbranding.com.sg/" rel="nofollow">Branding & Marketing Company</a>jhon stifflernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-20519563550247698712014-02-03T15:32:58.098-08:002014-02-03T15:32:58.098-08:00Seems The Onion has found the cause of the problem...Seems The Onion has found the cause of the problem:<br /><br /><br />http://www.theonion.com/articles/content-could-be-hotter-more-social,35157/?utm_source=Twitter&utm_medium=SocialMarketing&utm_campaign=Default:2:DefaultKennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-72605307621345737552014-02-03T14:44:23.195-08:002014-02-03T14:44:23.195-08:00I would also include that even though they are &qu...I would also include that even though they are "fans" or "liked" that this does not translate into any profit/ROI. That is to say, just because someone "likes" a page will redeem the reward of the free food item--or even eat there to begin with.Nathan Unoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-12699084637440673992014-02-03T14:41:27.312-08:002014-02-03T14:41:27.312-08:00I would suggest that perhaps the 8k were not aware...I would suggest that perhaps the 8k were not aware that there was a new page? They were "idle" FB fans, perhaps?Nathan Unoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-44035056169111353892014-01-31T10:09:44.015-08:002014-01-31T10:09:44.015-08:00In the UK we also enjoy 'engagement' campa...In the UK we also enjoy 'engagement' campaigns. John Lewis Group tried to get their loyal social media users to help their agency by completing the sentence - I shop at Waitrose because.....<br /><br />The best response was - I shop at Waitrose because Clarissa's Pony won't eat the hay from Aldi.<br /><br />Hope that translates well over the pond.Casperpeskynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-4673404263282283112014-01-30T13:41:43.310-08:002014-01-30T13:41:43.310-08:00I read about that dumb-ass idea in Creativity mag ...I read about that dumb-ass idea in Creativity mag and thought the same thing.Glad it dive-bombed.Stephen Eichenbaumnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48216010501443882832014-01-30T02:29:14.767-08:002014-01-30T02:29:14.767-08:00Great post.
Thought you'd like to see someone...Great post.<br /><br />Thought you'd like to see someone commenting on your other favourite topic:<br /><br />http://www.bbc.co.uk/blogs/markkermode/posts/Age-InappropriateDenTarthurdentnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-13076072646289983052014-01-30T00:18:50.127-08:002014-01-30T00:18:50.127-08:00Outstanding post. So true and so ignored.
The abys...Outstanding post. So true and so ignored.<br />The abyss of social media as indicator of loyalty and brand enhancer is a shallow as the promise of eternal youth, and yet people still pay $80 for that 1oz facial cream. Go figure.Pierrenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-41604479620875411152014-01-29T14:13:31.768-08:002014-01-29T14:13:31.768-08:00Since there apparently is no (or more or less none...Since there apparently is no (or more or less none) real brand loyalty, BK would not have traded customers for likes in this campaign. They traded one visit to their competitor, but since they're probably not loyal to Mcdonalds either - chances are they'll be back at BK just as many times as before.<br /><br />Stupid campaign nonetheless though. <br /><br />For the record, I agree fully with everything else in your post. :)Peter Wnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-36710812703790181122014-01-29T13:59:56.177-08:002014-01-29T13:59:56.177-08:00This is the first comment for that article: You...This is the first comment for that article: You're aware that the only marketing stunt here is the fact that you're promoting a video of a campaign that never happened? Even in the video the screenshot of the fanpage says 8.000 something fans, and checking their statistics for the last six months, you'll clearly see that Burger King Norway never had 38.000 fans to start with. http://www.socialbakers.com/facebook-pages/131195130399652-burger-king-norgeJason Hartleynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-68771154362339892462014-01-29T06:02:21.098-08:002014-01-29T06:02:21.098-08:00I wonder what percentage of those 8k 'engaged&...I wonder what percentage of those 8k 'engaged' customers forsook the Big Mac voucher because they believed there would be a greater tangible reward waiting on the BK page? I know that's what I would think.Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-72317954985702053562014-01-29T02:51:06.183-08:002014-01-29T02:51:06.183-08:00Could McDonald's have hoped for anything bette...Could McDonald's have hoped for anything better? <br /><br /><br />What a dream for your competitors to pay for your customers orders.Jimnoreply@blogger.com