tag:blogger.com,1999:blog-5249997465016074955.post711467138273162590..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Universal Creative BriefBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-5249997465016074955.post-65418131846168395782015-04-30T13:58:43.608-07:002015-04-30T13:58:43.608-07:00"Utilize data-driven insights across the bran..."Utilize data-driven insights across the brand portfolio" isn't an objective, it's a strategy #justsayingleighhttp://leighhimel.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46552559454558463222015-04-28T18:41:05.669-07:002015-04-28T18:41:05.669-07:00This came from one of the more entertaining contac...This came from one of the more entertaining contact reports I ever read:<br /><br />"After extensive discussion, it was agreed to focus only on the first part of the single-minded proposition".Shanghai61noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-90629061718816754112015-04-28T09:33:37.107-07:002015-04-28T09:33:37.107-07:00Very funny stuff Bob. Write more about this.Very funny stuff Bob. Write more about this.bobsteinnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77467435037139912192015-04-28T03:55:43.390-07:002015-04-28T03:55:43.390-07:00No reference to real-time, digital or content?No reference to real-time, digital or content?johndoddsnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-84518970423099994332015-04-28T02:07:51.843-07:002015-04-28T02:07:51.843-07:00I must use this for something.I must use this for something.Robin Snoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-22376562709991897232015-04-27T13:31:59.566-07:002015-04-27T13:31:59.566-07:00I need to take a shower. Thank you, Bob.I need to take a shower. Thank you, Bob.Charlottenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-52101931336291128252015-04-27T05:03:33.634-07:002015-04-27T05:03:33.634-07:00So basically it comes down to being able to fake a...So basically it comes down to being able to fake authenticity really convincingly?Carl Zetienoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-72309959392216408092015-04-27T03:50:54.192-07:002015-04-27T03:50:54.192-07:00This is perfect. Perhaps it will come up in my int...This is perfect. Perhaps it will come up in my interview with our Chief Brief Officer.George Tannenbaumnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-47091467893743678042015-04-27T02:25:01.795-07:002015-04-27T02:25:01.795-07:00Funny because it's true. Frightening because i...Funny because it's true. Frightening because it's true.Mornin'noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-557946959513372602015-04-27T01:46:52.980-07:002015-04-27T01:46:52.980-07:00I'm fairly certain I was working on this last ...I'm fairly certain I was working on this last week.Mendacitynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-40867483484857832872015-04-27T01:02:47.029-07:002015-04-27T01:02:47.029-07:00The terrifying thing is that someone, somewhere, w...The terrifying thing is that someone, somewhere, will lift this wholesale and use it. *sigh*DenTarthurdentnoreply@blogger.com