tag:blogger.com,1999:blog-5249997465016074955.post6732441787316831783..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Half Of Display Ads Not Seen By AnyoneBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-5249997465016074955.post-26339333675582462432013-06-16T02:44:50.361-07:002013-06-16T02:44:50.361-07:00Howdy just wanted to give you a quick heads up. Th...Howdy just wanted to give you a quick heads up. The text in your content <br />seem to be running off the screen in Internet explorer.<br />I'm not sure if this is a format issue or something to do with internet browser compatibility but I thought I'd post to <br />let you know. The design look great though! 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A statement mostly based on the relative quality of the ads rather than possible exposure to eyeballs. There's been cheating there too however. But it's probably not even half as bad as what's actually going on in the online sphere right now. B.t.w. I was one of the first in my generation to do online. So I don't have anything against it as such. Although stretching out on a full page in New York Times or on a 30 sec. TV spot on a large network always seemed way more intriguing than trying to make a tiny leader-board stand out on a hopelessly cluttered and more often that not terribly ugly page.TCnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-42113938784164421952013-06-13T12:53:58.626-07:002013-06-13T12:53:58.626-07:00Thanks for posting about this, Bob. You do not di...Thanks for posting about this, Bob. You do not disappoint.<br /><br /> It was hard for me to keep a straight face when I read, "ConAgra is now demanding that all its display-ads deals come with some sort of guarantee from publishers that their ads will be visible to the human eye." Human eyeballs! Now that's being demanding!<br /> <br /><br />Oh, and if you think we should take comfort in the ads that are seen, the industry "counts" an online ad view when the viewer has the potential to see at least one half of the ad for a minimum of one second. Really? I’m sure that’s fine…because there’s nothing else competing for my attention on that screen except for sponsored links, other banner ads, takeovers, video ads and….whatever the reason may be why I’m visiting that page in the first place.<br /> <br />What a surprise that “Google declined to comment on the comScore study.”<br /><br /> This should not have been on the back page of the journal, it should have been front page news.David Kisselnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9740889367706977922013-06-13T10:23:06.500-07:002013-06-13T10:23:06.500-07:00If all we were dealing with were "cons,"...If all we were dealing with were "cons," I wouldn't be worried. The trouble is, many of these people – including the agencies and the online advertising gurus – actually BELIEVE this bs. That's what's really frightening!Tim Orrhttp://www.facebook.com/people/Tim-Orr/1740185489noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83381934187792435982013-06-13T08:24:16.942-07:002013-06-13T08:24:16.942-07:00Your "friend" is obviously an idiot.
...Your "friend" is obviously an idiot. <br /><br /><br /><br />If he is suggesting that over 50% of traditional advertising is fraudulent, I'd like to know his sources.<br /><br /><br />Second, I don't have an "ad" for anything. This moron obviously doesn't know the difference between an ad (which is paid for) and a mention on a blog, which is free.bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80578710668357840712013-06-13T07:53:03.270-07:002013-06-13T07:53:03.270-07:00A friend of mine reacted as follows to the post:
...A friend of mine reacted as follows to the post:<br><br /><br /><br />Don Quixote is battling the windmills.<br><br /><br /><br />Why doesn't he do a side by side comparison digital vs. traditional? Because you can only get wishful inferences and approximations of traditional. So there's no way of telling how effective it is. If there's a scam then that's where it is - perpetuated for 50+ years by nielsen and mad ave.<br><br /><br /><br />I love that this guy has an ad for his book on his Google powered blog. Why doesn't he take out an ad in Businessweek instead? Case closed, next.<br><br /><br /><br />TTCnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-23588276446572240362013-06-13T07:12:44.322-07:002013-06-13T07:12:44.322-07:00Marketers treat online much the way radioactive is...Marketers treat online much the way radioactive isotopes were treated back in the day. It's the new miracle, and we're going to find ways to use it.<br /><br /><br />Shoe salesmen, back in the day, had "xray boxes," some gimmick gadget. The idea was that, with an xray of your foot, they could find the most comfortable shoe for you. There was no shielding of any kind. No one had bothered to understand radioactivity enough to understand that it was dangerous.<br /><br /><br />The result was a lot of shoe salesmen – a probably a few customers – with cancer. Marketers are lining up around the block for this exact gimmick. They are more worried about being first than they are about understanding what the line is for.Cecil B Demillenoreply@blogger.com