tag:blogger.com,1999:blog-5249997465016074955.post5811215324204465184..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Only Ad Bozo You Can TrustBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5249997465016074955.post-21298852931898913442014-03-04T07:46:40.452-08:002014-03-04T07:46:40.452-08:00Not sure how McKinsey does their research either. ...Not sure how McKinsey does their research either. But what may be overlooked here is how much that item at the top of the chart, organic search, is driven by that item at the bottom. I have no idea. But many digital marketers are using social to create awareness about their content, which is a key driver of organic search. <br /><br />Do I have a chart? No. But people who use analytics software effectively have their own charts that tell them which tactics work and which don't.<br /><br />My big problem with all this tactical stuff is that if you don't have a compelling brand in the first place, then you're just polishing a turd. If you put up a chart about consumer awareness of brands, it would show that 80% are no better than commodities.Jon Pnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-64514231050526374572014-02-19T05:32:30.847-08:002014-02-19T05:32:30.847-08:00One is an accident. Two is a trend. Three is a pro...One is an accident. Two is a trend. Three is a problem. I think this is number eleventy when it comes to social media's ad failures. Not unexpected, but entertaining and informative nonetheless. That's why I read your blog daily.Cecil B. Demillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-5647733017554608262014-02-18T12:43:31.733-08:002014-02-18T12:43:31.733-08:00True, but everything seems obvious in retrospectTrue, but everything seems obvious in retrospectbob hoffmannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87022191347958600112014-02-18T12:32:04.511-08:002014-02-18T12:32:04.511-08:00Social media, in my opinion, is a tremendous time-...Social media, in my opinion, is a tremendous time-sucker. And I'm sucked in. So glad you found this study! You are indeed the only ad bozo I'll trust.D. Holcombnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-88004456020284030242014-02-18T12:28:20.066-08:002014-02-18T12:28:20.066-08:00I can't help but think that this was a softbal...I can't help but think that this was a softball prediction. It's like predicting that someone will be disappointed by the ride in a Yugo, or that the Yankees will spend a lot of money on free agents. Seemed rather obvious to the thinking mind. I guess the real takeaway here is that there aren't enough thinking minds in advertising these days. Still, nicely done.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-62813524334001892382014-02-18T08:21:45.684-08:002014-02-18T08:21:45.684-08:00Another feather for your cap...
A Forrester stud...Another feather for your cap...<br /><br /><br />A Forrester study from 2012 shows identical numbers for that year. And, email's effectiveness jumps to 13 percent for repeat customers while social still clings to the bottom.<br /><br />http://www.businessinsider.com/forrester-social-media-and-retail-report-2012-9Michaelnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-15219853577607383742014-02-17T16:17:57.771-08:002014-02-17T16:17:57.771-08:00Between this and your last post of on the fraud of...Between this and your last post of on the fraud of Facebook likes, there definitely is some vindication owed to you by certain Social Media wonks (who say they "don't work in Advertising", yet do) in Portland. However since they're too busy shouting into their own echo chamber, let me say "Bravo!"<br /><br /><br />It will be interesting to see what happens when the giant social media bubble bursts. It's going to cause quite the blood letting amongst all the little fish feeding off that phony chum.uglymugagencynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-17241434474396375682014-02-17T05:25:53.265-08:002014-02-17T05:25:53.265-08:00The irony of the first (spam) comment is delicious...The irony of the first (spam) comment is delicious.Andy Cnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74277835684546113352014-02-17T03:53:47.842-08:002014-02-17T03:53:47.842-08:00I-markering24 offer
real facebook fans at affordab...I-markering24 offer<br />real facebook fans at affordable price, Increase your fans. . Social<br />Media is another better way to increase your sales.Steve FDInoreply@blogger.com