tag:blogger.com,1999:blog-5249997465016074955.post5469546923149789772..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Web Is Not MedicineBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5249997465016074955.post-27368793242993849722013-07-20T02:55:33.877-07:002013-07-20T02:55:33.877-07:00The Hilton isn't the big deal it used to be no...The Hilton isn't the big deal it used to be not because of online reviews, rates, etc but because the Hilton is no longer the better experience.Jeffrey Summershttp://SHGWW.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-61493067409968390522013-07-20T01:29:43.695-07:002013-07-20T01:29:43.695-07:00The hospitality world has had a big change with on...The hospitality world has had a big change with online reviews etc. the big brands still rule but their position is slowly eroding. Now that users can check reviews, rates, location the "Hilton" isnt any more the huge deal it used to be. So there is a bit of truth in the mantra at least for the hotel space.Martin Solerhttp://www.wihphotel.com/mag/author/martinsoler/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65383308024084546532013-07-10T07:31:38.956-07:002013-07-10T07:31:38.956-07:00Agree strongly. However - point of information - t...Agree strongly. However - point of information - that list of "top brands on Facebook" is - well, a list of TV brands (so it rather begs the question.)<br /><br />Here's a more balanced list: http://www.pagedatapro.com/pages/leaderboard/fc/fan_count<br /><br /><br />It doesn't detract from your point; if anything, it offers context and support.mediaczarhttp://magicbeanlab.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-71005003152581664922013-07-08T23:59:29.305-07:002013-07-08T23:59:29.305-07:00The consumer has been in charge as long for as the...The consumer has been in charge as long for as they have had minds of their own. People who claim this is some kind of new phenomenon have clearly never understood how communication really works. <br /><br />Marketers who think like this tend to be rather contemptuous of their <br />consumer. (Perhaps because they're scared of them, I don't know). <br /><br /><br /><br />These morons tend to misinterpret what 'mass media' means. There never has been a 'mass audience', only a lot of bloody-minded individuals who all happen to be watching at the same time.<br /><br />Meanwhile, said consumer (us) has always been able to mutter 'bullshit' at the insultingly moronic ads they run on our TVs and blithely ignore their brands on the supermarket shelf. <br /><br />The only difference that digital technology has made is that now we can mutter 'bullshit' out loud. (If we can even be bothered to ...)Shanghai61noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-76610249739880721302013-07-08T14:30:47.510-07:002013-07-08T14:30:47.510-07:00...except in the hotel space, Travelocity is now &......except in the hotel space, Travelocity is now 'traditional' marketingJeffrey Summershttp://SHGWW.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-70838161000554635032013-07-08T14:28:51.092-07:002013-07-08T14:28:51.092-07:00Using the "consumer is in charge" mantra...Using the "consumer is in charge" mantra frees ineffective marketers from accountability.Jeffrey Summershttp://SHGWW.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-31375087714885380922013-07-08T12:41:52.219-07:002013-07-08T12:41:52.219-07:00I don't know who's in charge, except I'...I don't know who's in charge, except I'm positive it's not me. What I do know is that stuff that didn't exist 15 years ago -- and it's mostly internet stuff -- does change the way businesses need to market themselves. <br /><br />Here's a little tidbit from what seems to be a trusted source: Cornell University's School of Hotel Administration. Based on some independent research they sponsored they found that, "transactional data from Travelocity illustrate that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share." (http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-16421.html)<br /><br />So, again, I don't know who's in charge, but if complete strangers are influencing what hotel I'd stay at and what I'd pay, that's a pretty strong impact that has not much to do with traditional advertising, right?Worker Bees, Inc.noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-2151402159430167432013-07-08T10:06:57.378-07:002013-07-08T10:06:57.378-07:00Why did I go to college? I could have received a m...Why did I go to college? I could have received a major in Marketing and a minor in bullshit detection from TAC. You do good work, Bob.Daveynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45859422725647284472013-07-08T09:04:45.017-07:002013-07-08T09:04:45.017-07:00Anyone who thinks the consumer is really in charge...Anyone who thinks the consumer is really in charge in the online space should research a couple web hosting providers (subject chosen from grim personal -- and recent -- experience), and then enjoy the specter of hosting ads stalking them for the next couple months.<br /><br />I'm in charge? Really??TCWriternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80733317545333157532013-07-08T05:45:12.309-07:002013-07-08T05:45:12.309-07:00The only things the consumer is in charge of are t...The only things the consumer is in charge of are the remote control and the mouse. The only conversations they have involving brands are with their friends – not with the brands. And the only reason any of this bovine excrement about consumers in charge is even out there is because advertising, as an industry, is devoid of thinkers at the top. <br /><br /><br />Sheep. The lot of them. Worked for many. S'why I can't wear wool anymore.Cecil B DeMillenoreply@blogger.com