tag:blogger.com,1999:blog-5249997465016074955.post5127266622945979039..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: What The Brand Babblers Don't UnderstandBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger31125tag:blogger.com,1999:blog-5249997465016074955.post-30334671166271036152015-03-30T13:49:46.963-07:002015-03-30T13:49:46.963-07:00Thanks for the quote of our study "meaningful...Thanks for the quote of our study "meaningful brands". Totally agree with your post. Only a few brands really add real value to people´s life, and is basically thanks to product performance, because solve a problem or cover a need...nothing to do with conversations, relationships, engagements...just VALUEJordi Guixnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-58607291213096305392015-03-30T03:14:28.859-07:002015-03-30T03:14:28.859-07:00Lol. In Sweden they tried that, listen to some rad...Lol. In Sweden they tried that, listen to some radio spots before and during your call and you could call for "free". (Of course it) Didn't work out. They must have tried that elsewhere as well?Björn Wigeniusnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80215681166682413132015-03-26T06:31:04.674-07:002015-03-26T06:31:04.674-07:00And there's the very root of the problem.And there's the very root of the problem.Scott Montyhttp://scottmonty.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-76334339362030003302015-03-25T21:12:48.052-07:002015-03-25T21:12:48.052-07:00Advertisers (the people that the metrics are used ...Advertisers (the people that the metrics are used to convince) are less interested in that.Shemnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-3322703413078864812015-03-25T15:37:37.847-07:002015-03-25T15:37:37.847-07:00I'm interested in them reading the content on ...I'm interested in them reading the content on my site.Scott Montyhttp://scottmonty.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46349790055771861172015-03-25T15:30:48.771-07:002015-03-25T15:30:48.771-07:00Great, but can you tell me who of those visitors v...Great, but can you tell me who of those visitors viewed a specific ad on your site? And by viewed, I mean actually looked at the entire ad?Shemnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-34052681106351743142015-03-25T14:28:46.298-07:002015-03-25T14:28:46.298-07:00Not universally, but it can get a lot closer than ...Not universally, but it can get a lot closer than traditional. For example, I know the gender, ages, behaviors, geography and associated interests of people who visited my site today.Scott Montyhttp://scottmonty.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48888345953025564232015-03-25T14:26:34.571-07:002015-03-25T14:26:34.571-07:00Are you suggesting digital does?Are you suggesting digital does?Shemnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77014559796441452112015-03-25T08:32:57.795-07:002015-03-25T08:32:57.795-07:00No, traditional media uses outdated assumptions su...No, traditional media uses outdated assumptions such as Nielsen ratings and circulation numbers, which are not only overblown, but don't tell you a thing about who saw your ad.Scott Montyhttp://scottmonty.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-55735086382520758452015-03-25T06:57:50.916-07:002015-03-25T06:57:50.916-07:00They love brands when the brand serves THEIR needs...They love brands when the brand serves THEIR needs and no further. This is why premier customer services and great content that answers questions, is crucial for a brand to stay relevant and consumed.Edwin Dearbornhttp://www.edwindearborn.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-67050656622939082212015-03-25T05:01:30.082-07:002015-03-25T05:01:30.082-07:00Promoted content and banner ads are both examples ...Promoted content and banner ads are both examples of ADVERTISING.Rusty Winternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-85161245260162357902015-03-24T20:31:36.518-07:002015-03-24T20:31:36.518-07:00"...who use Facebook and Twitter alongside pr..."...who use Facebook and Twitter alongside promoted content and banner ads say that Facebook is the single biggest source of new, paying customers."<br /><br /><br />Comparing one shitty form of advertising to another. Yeah, no wonder Facebook is the bigger source. <br /><br /><br />Or maybe it's that people are responding to the promoted content like they would, oh I don't know, a print ad?a.cenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-26965212662324706472015-03-24T15:37:52.841-07:002015-03-24T15:37:52.841-07:00In fairness, traditional media doesn't make th...In fairness, traditional media doesn't make the outlandish claims that online and social do. They don't call magazine readers or television viewers 'fans'. Also, the post above isn't trying to compare online and traditional; it's pointing out that brands are not as important to the everyman as they are to marketers.Shemnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-82584140290740552132015-03-24T13:54:53.965-07:002015-03-24T13:54:53.965-07:00In fairness, that's the number who like, share...In fairness, that's the number who like, share or comment on a post. It's not the same as the number who see or read the post. <br /><br />I don't disagree with your conclusion, but once again I think you're cooking the numbers. How many people engage with a print ad, versus just, you know, seeing it?<br /><br />I think you hold online advertising to a higher standard.geoffnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-10996451734222100722015-03-24T13:01:26.768-07:002015-03-24T13:01:26.768-07:00Love it.Love it.CaliforniaGirl500http://www.womenofcertainage.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-79249691368974817462015-03-24T11:25:16.930-07:002015-03-24T11:25:16.930-07:00Bob Hoffman makes another strong argument. Somebod...Bob Hoffman makes another strong argument. Somebody named "Clean" attempts to refute it without naming themselves or the business. <br />I'll stick with the legitimacy of the "Bob Hoffman" brand here.Willnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-41562054958162102482015-03-24T05:11:01.938-07:002015-03-24T05:11:01.938-07:00Woe betide any of us who assume for even a second ...Woe betide any of us who assume for even a second that anybody else gives a hoot about what what's important to us. As marketers, it's our job to make it care-worthy. I think every marketing conference should redesign those little suede-jacket-ruining nametags they pass out to read: "Hi, I'm (Bill). And nobody else cares,"Bill Mountnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-23792450051025650302015-03-23T15:52:58.745-07:002015-03-23T15:52:58.745-07:00'Last click' attribution?'Last click' attribution?Shanghai61noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-64101121807495855722015-03-23T11:08:31.587-07:002015-03-23T11:08:31.587-07:00Congratulations. Anomalies transpire.Congratulations. Anomalies transpire.Curvingthundernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-90753749975459367632015-03-23T10:05:41.183-07:002015-03-23T10:05:41.183-07:00Odd, considering that the advertisers we have (I r...Odd, considering that the advertisers we have (I run a prominent website for yacht and sailboat racing) who use Facebook and Twitter alongside promoted content and banner ads say that Facebook is the single biggest source of new, paying customers. One of my more creative clients wrote me last week about the relationship between paid ads and social: "We've worked with your site and Twitter serve to funnel potential customers to our Facebook, and it's amazing how quickly those turn into personal contact, recurring online relationships, and sales." Our successful advertisers say that the most important part of social marketing is the person behind the screen. Another conversation last month. "Since 2008 we've had a succession of 'kids' running our Twitter, Instagram, and Facebook feeds, figuring they knew their way around best. Finally we hired a top sales associate to run the show, and our digital sales have grown by over 300% in six months."Cleannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-38976333943301271282015-03-23T09:21:51.868-07:002015-03-23T09:21:51.868-07:00Marketing babblers babble about two things more th...Marketing babblers babble about two things more than anything: social media and data. Data shows us that social media accounts for little less than 0.07% of traffic to most websites. Social shows us that people are angry trolls with a tenuous grasp of grammar. After all these years I still cannot understand why marketeers keep circlejerking about social media. Is it sexier than PPC, SEO and email? At what point did marketers start to care more about thumbs-up than dollar signs?DuBOISTEROUSnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-13861156050996450002015-03-23T08:57:43.742-07:002015-03-23T08:57:43.742-07:00Yes. As a matter of fact, my number was wrong. It&...Yes. As a matter of fact, my number was wrong. It's actually ten times WORSE than the number I quoted. I'm about to correct the blog. The source is Forrester Research: http://blogs.forrester.com/nate_elliott/14-04-29-instagram_is_the_king_of_social_engagementbob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-64973538230631106382015-03-23T08:51:26.560-07:002015-03-23T08:51:26.560-07:00Do I have to do everything?Do I have to do everything?bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-64945047830924512032015-03-23T08:34:09.200-07:002015-03-23T08:34:09.200-07:00Nice job identiying the problem. Got a recommende...Nice job identiying the problem. Got a recommended solution?bobsteinnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-26320031882861631122015-03-23T06:54:08.692-07:002015-03-23T06:54:08.692-07:00Bob- All too often you describe to thoughts and ac...Bob- All too often you describe to thoughts and actions held by a client. After using FB as a flat out advertising platform failure, it was decided to use FB and their email list to push a newsletter - "a fun, relaxed, non-pushy approach to selling their services". Yes, you have every right to criticize me for the question. How do you deal with client who insists on using such horseshit wasting time, money and causing distraction (fromthe fallout of yet another failure?) Input from a seasoned agency guy would be appreciated.Curvingthundernoreply@blogger.com