tag:blogger.com,1999:blog-5249997465016074955.post4782138479446529730..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: The Biggest Advertising Opportunity EverBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5249997465016074955.post-1104455010893045502013-04-14T05:37:50.703-07:002013-04-14T05:37:50.703-07:00The post was Interesting, advertising banners cann...The post was Interesting, <a href="http://www.clubink.ca/" rel="nofollow">advertising banners</a> cannot be used or applicable for promotive purposes, but they are really helpful to attract and get attention of the viewer.Aydin Andrewnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-69492773464939262532013-04-12T06:53:50.634-07:002013-04-12T06:53:50.634-07:00Hey Bob,
Here's an example of one company who...Hey Bob,<br /><br />Here's an example of one company who may have gotten it right to a certain extent.<br /><br />The other day I watched the first episode of Mad Men, and it had commercials. Millions of other people watched that episode too, sure. The difference was that I was watching it on the AMC website, not on TV like most of the others did.<br /><br />And here's the thing -- it wasn't a commercial you had to watch up front before you got to the content, like on YouTube, which really pisses me off. They were commercials inside the content, placed like you would see them normally if you were watching TV. <br /><br />And here's the thing about the thing -- they didn't piss me off so much. You could even skip ahead if you wanted, bypass the commercials -- they didn't hijack your screen and force you to watch. Funny thing was, you ended up skipping around for a minute or so, trying to find where the episode started again. Basically, it was just easier to leave the commercials running and go off to another window like you might go off to the fridge, hearing it in the background.<br /><br />You could argue that this is just TV advertising in a TV program that just happened to be running on the web. You'd be right. But it worked, at least in my case. Interruption advertising on the web that doesn't totally tick you off. That's got to mean something.<br /><br />~GrahamGraham Strongnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-85609208512488072992013-04-11T23:17:53.332-07:002013-04-11T23:17:53.332-07:00didn't google just figure out how to make oodl...didn't google just figure out how to make oodles of billions of the putzes who were trying to figure out how to make money off internet advertising?michael mannnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-88212581640355041572013-04-11T21:12:29.208-07:002013-04-11T21:12:29.208-07:00Do i get a prize?Do i get a prize?vinny warrennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-37600554811553342952013-04-11T08:49:00.033-07:002013-04-11T08:49:00.033-07:00Bingo! You're right.Bingo! You're right.bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-85335795030791493612013-04-11T08:45:59.914-07:002013-04-11T08:45:59.914-07:00Didn't Google quietly figure this one out 13 y...Didn't Google quietly figure this one out 13 years ago while all us ad folks were furrowing our brows over "the future"?vinny warrennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87952683158935289142013-04-11T07:50:02.306-07:002013-04-11T07:50:02.306-07:00A decidedly positive spin? Different, but I like i...A decidedly positive spin? Different, but I like it. Retirement has changed you Bob...Dutchnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45943168409508125452013-04-11T07:26:30.831-07:002013-04-11T07:26:30.831-07:00I doubt it Bob.I doubt it Bob.Mike Fletchernoreply@blogger.com