tag:blogger.com,1999:blog-5249997465016074955.post4492311147730911034..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Playing The Other Guy's GameBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5249997465016074955.post-36124242704767069632013-07-31T19:03:19.468-07:002013-07-31T19:03:19.468-07:00It's just smoke and mirrors. Trying to get aro...It's just smoke and mirrors. Trying to get around the fact that the merger may not be approved in many of the markets they operate. By pitching themselves against much larger entities such as Facebook and Google they hope to fool the legislators.torenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-47058908174053637912013-07-31T09:31:59.742-07:002013-07-31T09:31:59.742-07:00Yes, very good.Yes, very good.Jimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-60651570976598615042013-07-30T23:54:11.924-07:002013-07-30T23:54:11.924-07:00Does anybody really buy this as the reason for the...Does anybody really buy this as the reason for the merger? Anyone with any real understanding? I don't think so. You refer primarily to creative agencies, but you need to acknowledge that the big groups have long diversified into media buying, CRM, PR and specialist services like research a long time ago. If the giants want to compete in the big data space it will be in the space occupied by research & CRM - insight and data mining. Time will tell if they reap any success, but I'm sceptical.<br />For the real reason behind this move look at the promised return on investors' funds. In 2011 Publicis returned a 24% dividend, Omnicom 30% and in 2012 it was 25% and 33% respectively. The combined entity is "promising" circa 35% off a much larger base. It's not about creativity or data or even talent (although these do account for something), and really about shareholder returns and an anticipated operating cost saving of $500m over the next 5 years.Justin McCarthyhttp://www.justininza.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-39951811580433602972013-07-30T15:24:32.618-07:002013-07-30T15:24:32.618-07:00They better hurry before Sorrell beats them to it....They better hurry before Sorrell beats them to it.bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-44400333032224978052013-07-30T15:16:22.425-07:002013-07-30T15:16:22.425-07:00What would prevent the "new" holding com...What would prevent the "new" holding company from buying Nielsen and its trove of consumer data and measurement services? With a market cap of $12.5 billion for Nielsen Holdings, its not such a stretch for the $35 Billion "OmniPub"paulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-64109602896930723422013-07-30T06:31:02.807-07:002013-07-30T06:31:02.807-07:00Barnes & Noble tried to compete with the techn...Barnes & Noble tried to compete with the technology industry and look how they're doing? It's sad to watch traditional businesses try to fight the internet goliaths by trying to act big instead of playing to their own strengths.Ilana Rabinowitznoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-77289922770296867172013-07-30T05:47:44.008-07:002013-07-30T05:47:44.008-07:00Success by accident or a lucky break, huh? For an ...Success by accident or a lucky break, huh? For an industry full of people with no faith in people, that strategy requires a lot of faith. Seen it happen, though. I think we all have. Great creative closes a lot of wounds.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80485463198920711622013-07-30T05:42:55.379-07:002013-07-30T05:42:55.379-07:00"Traditionally, the agency's role has bee..."Traditionally, the agency's role has been to 1) misinterpret the data 2) create questionable strategies from the data..."<br /><br />...but they were forgiven for all of that because, somehow, a piece of genuine creative spark emerged that catapulted the brand into popular consciousness and - without really meaning to - did wonders for the client's business.<br /><br />Why must agencies do the opposite of what they tell their clients? <br /><br />"Decide who you are, and then be it like hell."anonnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-38136571413355155172013-07-30T05:37:27.697-07:002013-07-30T05:37:27.697-07:00The Onion, good for a laugh as always:
http://onio...The Onion, good for a laugh as always:<br />http://onion.com/14eaIbOboredguynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9904148336686879232013-07-30T00:39:46.040-07:002013-07-30T00:39:46.040-07:00Good analysis of the situation...I do however thin...Good analysis of the situation...I do however think that some clients can be that dumb, or in reality, lazy is a more appropriate word to use...Terence Tamnoreply@blogger.com