tag:blogger.com,1999:blog-5249997465016074955.post4258784466967193328..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Advertising In Support Of ContentBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5249997465016074955.post-45835380830894489062012-10-26T06:44:44.733-07:002012-10-26T06:44:44.733-07:00To everyone and the Contrarian: we cannot say if c...To everyone and the Contrarian: we cannot say if content strategies are effective or not just because the Pepsi Project failed in sales. This is a very common psychology issue: if A is the result of B then suddenly people think this is true. In real life it's not - there is no theory about the content strategies yet and only the one who will customize and tailor it to his\hers company\product needs will win...Dannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-79641470279004050472012-10-18T20:02:46.707-07:002012-10-18T20:02:46.707-07:00Just read that Ad Age piece on Pepsi Refresh. It w...Just read that Ad Age piece on Pepsi Refresh. It would be funny if it wasn't downright disturbing.<br /><br />The hugely successful Share a Coke campaign that ran in Australia in 2011 was a campaign that had a social element, as part of a much broader ad and communications campaign. Guess what they sold more stuff too.<br /><br />Kate Richardsonhttps://www.blogger.com/profile/04803452981189635196noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91544904868094343112012-10-17T18:02:25.594-07:002012-10-17T18:02:25.594-07:00Pepsi Refresh?
Cue the pundits...
http://adage.com...Pepsi Refresh?<br />Cue the pundits...<br />http://adage.com/article/viewpoint/a-teaching-moment-professors-evaluate-pepsi-refresh-project/237629/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7456087718532529842012-10-17T14:03:13.966-07:002012-10-17T14:03:13.966-07:00Content is now its own antonym.
Only in advertisi...Content is now its own antonym.<br /><br />Only in advertising.Chris Seigernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7185678333162106242012-10-17T13:23:00.449-07:002012-10-17T13:23:00.449-07:00Not only are your arguments contrarian, they are w...Not only are your arguments contrarian, they are well argued and written.<br /> Keep up the good work.terry gorryhttp://webdesigndublin.orgnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-57195657335543779942012-10-17T10:05:04.411-07:002012-10-17T10:05:04.411-07:00We think way too much alike. Budweiser is guilty o...We think way too much alike. Budweiser is guilty of this inanity as well.<br /><br />http://harveybriggs.blogspot.com/2011/08/content-is-king.htmlHarvey Briggshttps://www.blogger.com/profile/01509290141801264985noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-15810139305721147422012-10-17T09:18:38.175-07:002012-10-17T09:18:38.175-07:00This comment has been removed by the author.Harvey Briggshttps://www.blogger.com/profile/01509290141801264985noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83552344860365010292012-10-17T06:41:35.851-07:002012-10-17T06:41:35.851-07:00This is one of the consequences of the 'social...This is one of the consequences of the 'social mania' that is ongoing everywhere. One of the axioms of this mania is that you shouldn´t try to sell anything to anybody in there. Instead of it you should discuss and engage using contents. A lack of real and valuable online marketing innovation is behind all of this crap. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-13416322608796976352012-10-17T06:29:00.739-07:002012-10-17T06:29:00.739-07:00He he he... I didn't see it coming... :-) I gu...He he he... I didn't see it coming... :-) I guess many CMOs find it more "elegant" to promote content than product...Paolohttp://www.digilombia.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48615665733794100282012-10-17T01:41:16.560-07:002012-10-17T01:41:16.560-07:00It's as if there was reason why advertising wa...It's as if there was reason why advertising was invented in the first place. <br /><br />The retreat from reason continues.....Jimhttp://blog.teeming.co.uk/noreply@blogger.com