tag:blogger.com,1999:blog-5249997465016074955.post3529036882855074528..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Part 2: Will Advertising Corruption Scandal Explode?BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5249997465016074955.post-81645617715146826992015-04-02T04:17:34.381-07:002015-04-02T04:17:34.381-07:00No, there's way too much money involved.
The...No, there's way too much money involved. <br /><br />The real problem will come when there will be <br />nobody left to show ads to...<br />http://i.imgur.com/OZCZKZv.pngMassimohttp://www.dotcoma.it/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-29800522656867270852015-03-31T09:33:44.476-07:002015-03-31T09:33:44.476-07:00The wonderful thing about numbers, is they're ...The wonderful thing about numbers, is they're easy to manipulate. Maybe that's why online keeps shouting about their big numbers - people believe numbers, even if they're proven unreliable. Look at Pandora's completely unsupported claims about their share of radio listeners! They have no verifiable source of these numbers, will not allow scrutiny of them, but shout them from the rooftops every chance they get. Sorry if I don't believe them. Too bad so many (afraid of being labelled technophobes, or outdated, or any number of reasons related to being seen as not up to speed on digital anything making them irrelevant in the industry) just blindly quote the numbers as truth.<br /><br /><br />Keep fighting the fight Bob. Plenty of us are with you!ChrisPollard77noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-62474376561953312642015-03-30T15:18:38.679-07:002015-03-30T15:18:38.679-07:00Marketing doofuses (doofi?) aren't asleep at t...Marketing doofuses (doofi?) aren't asleep at the wheel. <br />They just care more about reporting back big, impressive numbers than they do about anything else. <br />And they've been reporting that the big, impressive numbers keep getting bigger and more impressive. So now they're screwed. And probably frightened.geoffnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-47740920227393012612015-03-30T12:58:53.407-07:002015-03-30T12:58:53.407-07:00BingoBingobob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19583410906550611122015-03-30T12:17:51.713-07:002015-03-30T12:17:51.713-07:00If you don't have a complainant, why would the...If you don't have a complainant, why would the DOJ, or FTC spend time and resources going after any alleged perpetrators? People in the advertising industry make huge assumptions, mostly all wrong ones, about how knowledgeable government regulators and prosecutors are when it comes to anything beyond ads making false claims.Bruce Braunnoreply@blogger.com