tag:blogger.com,1999:blog-5249997465016074955.post3202018226443299797..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Math And MillennialsBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-5249997465016074955.post-75158581329613405522014-06-22T06:40:14.608-07:002014-06-22T06:40:14.608-07:00You jump from stats about "car buyers" t...You jump from stats about "car buyers" to statistics referring to "new car buyers." That leap fails me and any logical thought process. Of course, younger adults are going to buy a lot of autos, but many of them will be "used" vehicles.Nicknoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-29661779975527882522014-06-06T12:52:52.776-07:002014-06-06T12:52:52.776-07:00Yes, that is very helpful! I didn't notice tha...Yes, that is very helpful! I didn't notice that the one stat was for 18-34 and the other for 18-30. In fact, you were generous: A strictly linear interpolation would have allowed you to drop the percentage to 9% instead of 10%. That would have given you an index of 22 or 23 and a ratio of 6.66. (Oh, now I see why you didn't do that. No one wants to print the number of the beast.)timorrnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-17500607745317341272014-06-05T01:45:09.752-07:002014-06-05T01:45:09.752-07:00i'm tempted to agree. but brilliant math, with...i'm tempted to agree. but brilliant math, without a doubt. media planners ought to have more of this in their number crunching.Sheriff Shooternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-5484783013762324232014-06-04T14:42:08.535-07:002014-06-04T14:42:08.535-07:00You may have to speak slower for the digital lemmi...You may have to speak slower for the digital lemmings.Sonnynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-24512572506964002852014-06-04T12:29:55.167-07:002014-06-04T12:29:55.167-07:00Here we go:
1. If people 18-34 are responsible fo...Here we go:<br /><br />1. If people 18-34 are responsible for 12% of car purchases, I'm assuming that people 18-30 (4 fewer years) are responsible for no more than 10%<br /><br />2. If people under 30 index at 25 and people over 30 index at 150 (6 times 25) it means that people over 30 are six times as likely to buy a new car as people under 30.<br /><br />Any help?<br /><br />Bbob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-71419267978690405942014-06-04T12:14:45.870-07:002014-06-04T12:14:45.870-07:00I admit it: I'm a bit lost too. The statement ...I admit it: I'm a bit lost too. The statement that puzzles me is, "In fact, the last stats I saw were that 18-34 year olds buy about 12% of<br /> new cars. So 18-30 year olds have to be less than 10% of actual car buyers."<br /><br />How did you get to the 10%?<br /><br />And does it seem right, that "a person over 30 is six times as likely to buy a new car as someone under 30"? Seems like a huge difference. Might be true, I suppose.timorrnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-990541694967238822014-06-04T07:56:18.370-07:002014-06-04T07:56:18.370-07:00Seems like we've gotta get our "increasin...Seems like we've gotta get our "increasing penetration into millenials to make them buy more cars proportionally" strategy on the go - I expect it by the end of the week.Andrewnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-90853122168709501182014-06-04T07:52:11.905-07:002014-06-04T07:52:11.905-07:00The picture has set me right.The picture has set me right.john p woodsnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-20213871037877887572014-06-04T05:35:54.197-07:002014-06-04T05:35:54.197-07:00Numbers...getting headache...ack.
-copywritersNumbers...getting headache...ack.<br /><br /><br />-copywritersCecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83253557522003921652014-06-04T04:30:39.417-07:002014-06-04T04:30:39.417-07:00Is there any argument for under 30s pestering pare...Is there any argument for under 30s pestering parents for first car purchases? If so, would still make sense to advertise to the under 30s. <br /><br /><br />Just cos they're not the ones handing the money over, doesn't mean they don't get new cars.Ednoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-81665687053355915682014-06-04T02:48:12.641-07:002014-06-04T02:48:12.641-07:00I'm lost.I'm lost.john p woodsnoreply@blogger.com