tag:blogger.com,1999:blog-5249997465016074955.post3127632501166395697..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Cloning Television In 2014BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5249997465016074955.post-65256148019559545312014-01-22T17:41:58.832-08:002014-01-22T17:41:58.832-08:00Ironic that you've got a Ziploc content market...Ironic that you've got a Ziploc content marketing link at the bottom of this post!Bobnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-66662724735263960382014-01-10T01:25:02.730-08:002014-01-10T01:25:02.730-08:00You're right in that similarities are appearin...You're right in that similarities are appearing more and more often, and that this "interruption model" is more familiar and thus we're typically better at executing it. <br /><br />That being said Adblock and similar products really are game changers, and now extra light-weight browser extensions to boot. It's the equivalent of pushing a button on your TV remote to make it black-out and mute during any adverts. More-so actually, because it actually allows you to skip the ads rather than let them play out silently.<br /><br />There's not an awful lot we can do about it, but it's something to be cautious about. Digital and traditional platforms may end up having a lot in common, but they'll never be the same.<br /><br />Rugby and football are both played with a ball on a field by men in shorts and studded boots, but they're very different games.Jay Whitneynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-61164289884562959592014-01-09T19:47:20.280-08:002014-01-09T19:47:20.280-08:00Ever watched a Youtube video? All they do now is i...Ever watched a Youtube video? All they do now is interruption advertising. Almost every damned video I watch. Either a 15 second pre-roll, or a longer one with a 'skip' option after 5 seconds. In addition to those little annoying 'link' boxes that come up at the bottom, or the corners, of videos.Michaelnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-56622192350963415732014-01-08T10:16:16.462-08:002014-01-08T10:16:16.462-08:00Content marketing actually does work, but not for ...Content marketing actually does work, but not for the reasons spouted by our New Media Overlords. It's essentially a highly effective SEO strategy (in other words, it Google loves it). In terms of actual ROI (in other words, does it actually make money for you), search-based marketing is running neck and neck with email marketing -- another "dead and buried" non-social channel. <br /><br />I'll give the True Believers this much; "Interruption" marketing hasn't very effective... <em>online</em>. No wonder they're looking for excuses.TCWriternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45837519372750944732014-01-08T09:43:52.332-08:002014-01-08T09:43:52.332-08:00Bob es muy inteligente. Su cabeza es como una sand...Bob es muy inteligente. Su cabeza es como una sandía de las ideas. Me gustaría poder comer. Estoy seguro de que usted no tiene semillas, lo que es bueno, porque no me gustan las semillas.Mohammad Anoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-80030333410813229852014-01-08T09:40:34.981-08:002014-01-08T09:40:34.981-08:00Ads appearing in my Facebook news feed are what fi...Ads appearing in my Facebook news feed are what finally got me to install AdBlock on my browsers.Marknoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74999386209137517672014-01-08T09:22:27.952-08:002014-01-08T09:22:27.952-08:00If it's for a brand then it better be with an ...If it's for a brand then it better be with an idea that captures your interest or imagination. No matter where it's placed. Let's hear it for that dinosaur, the idea.millergnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-61338205709668867992014-01-08T05:29:34.722-08:002014-01-08T05:29:34.722-08:00I still believe in consumers. Although it sounds c...I still believe in consumers. Although it sounds counterintuitive, people expect to be interrupted while watching television. That's how television has ALWAYS been. I think it's 50/50 that the Facebook ads are going to piss people off enough that they bail for another social network - whatever that is. Ergo, in the next, say, five years, I expect Facebook's active user base to shrink by half.<br /><br /><br />The amount of backpedaling being done by Facebook and its ilk is nothing short of breathtaking, however expected. The hard truth of it all is this: if you're going to be a medium and you're not going to charge for access, ads are pretty much the only way to make money. And they ALL want to make money.Cecil B. DeMillenoreply@blogger.com