tag:blogger.com,1999:blog-5249997465016074955.post271276185697200508..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: How Many Global CMOs Does It Take To Sell A Can Of Soda?BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5249997465016074955.post-25800967899814821662013-06-03T11:57:58.654-07:002013-06-03T11:57:58.654-07:00It also happens if the company finds a slippery sl...It also happens if the company finds a slippery slope and tumbles down it like Yosemite Sam on your watch.Cecil B Demillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46369506271039813342013-06-03T06:08:53.857-07:002013-06-03T06:08:53.857-07:00I always thought global was a poor word for the ex...I always thought global was a poor word for the expansion of brands. International is more like it. Global indicates that all the globe is involved, when in reality, most brands are simply international.<br /><br /><br />Global should be reserved for important shit, like wars, pandemics and looking for Waldo.Cecil B Demillenoreply@blogger.com