tag:blogger.com,1999:blog-5249997465016074955.post2242881738484662214..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Online Ad CriminalsBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-5249997465016074955.post-28777697800712050132013-10-09T10:27:27.281-07:002013-10-09T10:27:27.281-07:00In a world when inventory can easily be created (a...In a world when inventory can easily be created (automation and syndication) and so can visitors/followers/fans (bots etc) its hardly surprising. Either brands 'want' to believe the figures and agencies have nothing to lose by telling the truth - 'your ad was only seen by x% of real humans. Not a great situationDale Coopernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-33716500358962253142013-09-27T08:35:35.571-07:002013-09-27T08:35:35.571-07:00true fact...
Not only are marketers
ignoring th...true fact...<br /><br />Not only are marketers <br /><br />ignoring the awful truth about the <br /><br />ineffectiveness of online advertising, <br /><br />they are turning a blind eye to the fact <br /><br />that they are being skinned alive by crooks <br /><br />and their willfully corrupt accomplices <br /><br />in the ad world.<br /><br />It´s good,<br /><br />Is this<br />true?<br /><br />Informative<br />post<br /><br /><a href="http://online-advertising-marketing.blogspot.com/" rel="nofollow"> <br /><br />online<br />marketing strategies<br /><br /><br></a>sofia sananoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-84937612259846337472013-09-19T01:49:08.381-07:002013-09-19T01:49:08.381-07:00Every now and then I see an article like this and ...Every now and then I see an article like this and I'm reminded that people actually advertise on the internet. Love my adblock plugin.lafebernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-6822572357246285402013-09-19T00:48:42.511-07:002013-09-19T00:48:42.511-07:00But, don't CAPTCHA and Mollom help weed out sp...But, don't CAPTCHA and Mollom help weed out spammers and bots? What exactly is the solution to this problem if other software are unable to combat it?Alain Bransfordhttp://williamsworldwidetv.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-26136473702240402462013-09-18T10:23:07.575-07:002013-09-18T10:23:07.575-07:00Something I listened to yesterday that you might l...Something I listened to yesterday that you might like Bob. And definitely apropos to this conversation - http://podcast.cbc.ca/mp3/podcasts/qpodcast_20130917_64118.mp3<br /><br />Their description of the segment - How did ad blockers become bouncers at our online party? And why are they letting some ads through?<br /><br />Enjoy!Terrynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9521413352021077042013-09-17T12:24:17.636-07:002013-09-17T12:24:17.636-07:00Someboty is clicking at your site.Someboty is clicking at your site.paulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-66830782866483597922013-09-17T07:41:01.832-07:002013-09-17T07:41:01.832-07:00Like anyone knows it is 50%. Wishful thinking I ex...Like anyone knows it is 50%. Wishful thinking I expect.Jimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-84959690148425800162013-09-17T07:16:56.174-07:002013-09-17T07:16:56.174-07:00Dan, it's like the old saw: "Half the mo...Dan, it's like the old saw: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."Sean Peakenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19358970156242808192013-09-16T14:47:42.896-07:002013-09-16T14:47:42.896-07:00For direct response lead gen and ecommerce, a CPA ...For direct response lead gen and ecommerce, a CPA model makes way more sense than just impressions (a garbage metric) and clicks (questionable metric at best). But of course a CPA arrangement is extremely hard to come by, because vendors don't want to be held accountable for the traffic we spend our money on.Heather Physiochttp://www.heatherphysioc.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-31300042052765420542013-09-16T09:42:22.821-07:002013-09-16T09:42:22.821-07:00Imagine if they didn't have the fraud going on...Imagine if they didn't have the fraud going on - it would look awful.Jimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83492915479662272862013-09-16T06:59:14.993-07:002013-09-16T06:59:14.993-07:00This problem occurs when you're buying blind t...This problem occurs when you're buying blind through a network or trading desk unrestricted and perhaps using real time buying. In practice the vast majority of the display media bought in the UK through major agencies is bought on IO with very heavily trafficked sites whose traffic figures are either audited or corroborated by 3rd party tools and panel data. Trading desks will work to using an approved list of sites. Much of what we buy that falls outside this is based on bought audiences with other non-ad based data, behavioural targeting where we're tracking a user's bahviour online or retargeting - in all cases extremely unlikely to be a bot. Everything we do used ad verification technology which doesn't defeat a bot, but does reassure that we bought what we thought we did. I speak only for the UK and have no idea what goes on in the US or elsewhere in the world - but if you're buying through a reputable UK agency, I'd say it's a safe bet you're buying exactly what you were sold.Stevenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-54535082741645792542013-09-16T06:14:01.418-07:002013-09-16T06:14:01.418-07:00There are so many problems with advertising right ...There are so many problems with advertising right now. Our industry as a whole is undergoing a very painful battle for its soul. The reason no one gives a shit about this is because the corporate masters running our industry now have a vested interest in the status quo. They're making money off it. So it won't change.<br /><br /><br />Viva la revolution, baby. It's the only way.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-51935048447162018582013-09-16T05:23:54.571-07:002013-09-16T05:23:54.571-07:00I'm always intrigued by these articles, as it ...I'm always intrigued by these articles, as it gives me plenty of ammunition to challenge the status quo in my industry. However, for me to act on this particular information I really need to understand better who is actually selling this bogus inventory. Are we saying that online publishers are buying/creating fake visits and then knowingly selling them on at a mark-up? Is it the remnant inventory networks that are creating the false traffic? <br /><br />This information is vital and the report by Solve media doesn't really help here. They also have a vested interest in proving that the majority of web traffic is suspect - that's not to say I don't believe it is, but unless Solve can tell me how to identify which half is legit then I'm not likely to trust their own inventory.Dan Plantnoreply@blogger.com