Yesterday, in The Enduring Power of Piffle, we took a fun-packed journey through the exciting world of contemporary marketing thinking.
However, I feel like I gave short shrift to the alarmingly dimwitted and impenetrable comments that the article in question engendered.
I thought I would reproduce some of those comments today. The amazing thing is that apparently all of these comments were written by people who actually make a living in marketing.
If they don't make you want to pull your hair out and scream, you're not paying attention. Here we go:
"Building a conversation strategy will allow us to visually see our complete marketing ecosystem and bake in our communication throughout all touch points."Oh, sure we can visually see it, but can we vocally say it, or aurally hear it? And also, how long do we have to bake it and at what temperature?
"...what brands should strive to do is build a lattice or framework for the conversation that they ultimately want to occur. Then when they feed in the consumers it will grow into the shape they planned out."Should we bake them before we feed them in? And, do we have to serve them with lattice? Can't we have fries? Please? Please?
"...it seems that media prioritization is antithetical to the point of engaging consumers in conversation."I hate when my media prioritization gets all fucking antithetical. I guess we all do.
"First, by socializing all media, the engagement experience is cyclical and ongoing. Second, by identifying conversation groups (social graphs) and tapping directly into them and then connecting them together, the long tail of niche market segments become your mass or 'mainstream' media play."I learned that the hard way!
"...Package the compelling message (internal marketing, external marketing and social network marketing) into an organized dashboard that exponentially expands website real estate, then push the content in real time to all product/service distribution points..."Okay, boss, I'll get right on it.
I know what you're thinking. You're thinking I made this shit up. I didn't. I wish I could, but I'm not that good. Here's the link.
|